Bring a citrus scent to your morning cleanse with foam dispensed from a pump. amritara will launch a renewed Creamy Whip Soap Amanatsu & Frankincense on Monday, November 9, 2026. Sweet orange joins the existing amanatsu and frankincense fragrance for a fresher scent.
A pump that skips the lathering step
This facial cleanser dispenses a fine, dense foam with a press of the pump. It eliminates the need to lather soap yourself, offering an option when choosing a cleanser for your morning routine. The manufacturer describes a fresh finish that is less likely to leave skin feeling tight.
Check the labeling of your purchased product for how much foam to use and whether to wet your face first. Do not carry over the number of presses used with a different pump, or turn it into a foam pack left on for a long time.
Amanatsu and sweet orange with a hint of frankincense
The amanatsu essential oil comes from Muchachaen, a producer group in Seiyo, Ehime. It is an ingredient created through efforts to use peel left after juicing as a cosmetic raw material. Organic sweet orange and a hint of frankincense join the fruity amanatsu scent.
The liquid soap is described as being made over three to four days using a kettle-cooking method, with craftspeople adjusting temperature and quantities. The bottle uses recycled PET resin made from used beverage bottles.
150mL and 30mL trial size
Creamy Whip Soap Amanatsu & Frankincense
Launch date: Monday, November 9, 2026
150mL: ¥3,520 (tax included)
Trial size 30mL: ¥979 (tax included)
Retailers include the amritara online store, its directly operated Omotesando and Hanshin Umeda Main Store locations, Cosme Kitchen and Biople. Check product availability and arrival information with your chosen retailer.
10% points back exclusively at the online store
To celebrate the renewal, a 10% points-back campaign exclusive to the amritara online store is also planned. It runs from Monday, November 9, 2026, at 11:00 to Monday, November 16, at 10:59. This is not a reduction in the selling price; check the applicable conditions when purchasing.
Image: courtesy of AMRITARA Co., Ltd.
