ettusais Lip Essence Hot returns for winter; Esther Bunny mascara primer also launches

Winter shine for lips and exclusive packaging for lashes. ettusais launched Lip Essence Hot nationwide in limited quantities on Thursday, November 5, 2026. Mascara Base EB, a collaboration with Esther Bunny, also launched early at PLAZA that day. Its nationwide launch is Thursday, November 19.

Lip Essence Hot returns with last winter’s new formula

Lip Essence Hot is a lip serum that moisturizes while adding shine and a touch of red. The item returned last winter with a new formula within the ettusais range and is back in limited quantities this year. This announcement does not describe a formula change introduced for the first time this year.

It contains royal jelly extract and hyaluronic acid as moisturizing ingredients. Argan, rosehip and jojoba oils are included to add shine. The appearance of plump shine, less noticeable vertical lip lines and a healthy flush comes from makeup effects; results vary by person.

To use, slowly turn the dial to extend approximately 2mm and apply directly to lips. The product cannot be retracted, so users are advised not to extend too much. The manufacturer describes its Melty Spice Formula as creating a warming-like sensation.

Mascara Base EB features an exclusive Esther Bunny design

Mascara Base EB has exclusive packaging inspired by Esther Bunny’s everyday search for cosmetics. Its registered product name is ettusais Eye Edition (Mascara Base).

This waterproof lash primer combines a transparent black formula with black fibers, designed to subtly define lashes. A separating comb sweeps lashes from roots to tips.

The photo is the manufacturer’s illustration of the finished look. It shows makeup effects, and results vary by person.

Let the primer dry before layering and check removal steps

Use Mascara Base EB after curling lashes with an eyelash curler. Place the comb at the roots and sweep upward toward the tips. Instructions specify letting the primer dry before applying mascara over it.

Remove with an oil-based makeup remover. If layered with a mascara that washes off with warm water, the instructions advise first allowing lukewarm water to soak in for a while before removal. Check the combination you used rather than choosing a removal method solely from the top layer.

Both products have been allergy tested, but this does not mean nobody will experience an allergic reaction. In-store launch dates may vary according to individual store circumstances.

Images: courtesy of ettusais Co., Ltd.