ReFa HEART DRYER Aira, known for its rounded shape and illuminated heart, is adding Shell Pink exclusively for PLAZA. It launches at PLAZA stores nationwide on Thursday, November 12, 2026, with a tin matching the pale pink dryer.
Shell Pink with metallic accents
The exclusive shade is a sheer-looking, pale Shell Pink. A pastel body that emphasizes its rounded form is paired with a metallic grip. Heart motifs also appear on the switch and charm.
When switched on, a glowing heart appears around the ReFa logo. The light changes color for each mode, making the selected mode identifiable. The matching tin is another highlight of this exclusive edition.
Existing model features include automatic temperature switching
The new addition is the PLAZA-exclusive color. The dryer features a Sensing Program that detects ambient temperature and automatically alternates warm and cool air, along with technology ReFa calls Hydro Ion.
PLAZA’s product page lists four modes: SCALP, MOIST, COOL and HOT. Consult the instruction manual for the exact model you buy for use on hair and scalp and for switching modes.
ReFa HEART DRYER Aira Shell Pink
ReFa HEART DRYER Aira / PLAZA-exclusive color
Launch date: Thursday, November 12, 2026
Price: ¥39,600 including tax
Retailer: PLAZA stores nationwide
Includes a matching tin
Launching November 12; online sales start at 10 a.m.
Launch dates may differ at some stores. The PLAZA online store’s product page lists sales starting at 10 a.m. on November 12. Store and online start times should not be assumed identical; check availability at the store you plan to use.
Care after purchase should also follow the instructions for the specific model. Below are general checks before handling dust on an air intake. They are not instructions to disassemble or wash this product.
Images: courtesy of PLAZASTYLE
