mormee’s first product, Pearl Serum Mist, launches January 25, 2027 for morning skincare

Umi Co., Ltd. has announced that mormee Pearl Serum Mist, the first product from its skincare brand mormee, will launch on Monday, January 25, 2027. It is a 100 mL mist serum for morning skincare.

Pearl-like swirls inside the bottle

mormee aims to make skincare enjoyable even on busy mornings. With the concept “Love my morning self,” the brand says it has focused on appearance and fragrance as well as convenience.

When the bottle is slowly turned, the serum itself swirls like pearls. The brand says it wanted to bring the pleasure of watching the liquid into skincare. Its sheer lavender fragrance combines freshness with softness.

A morning mist serum with moisturizing and skin-conditioning ingredients

The product uses a formulation called Morning Boost Complex. Niacinamide, ceramides and hyaluronic acid are among its moisturizing and skin-conditioning ingredients, providing moisture and helping keep skin healthy.

The manufacturer describes a design intended to offer a lightweight feel through an ultrafine mist, with less stickiness. The serum aims to combine ease of use and hydration so it fits comfortably into busy mornings.

Also for after makeup and moments of dryness during the day

The official announcement says it can be used after cleansing and before makeup, as well as after makeup and for daytime dryness. Whether a mist can be used over makeup varies by product, so check this product’s guidance separately from the instructions for products you already own.

When choosing a mist, check the container instructions not only for spray fineness, but also whether shaking is required, the spraying distance and how to blend it in afterward. The following are general points on reading labels selected from an article about facial mist lotions. They do not supply specific spray counts, distances or an application order for this product.

Images: courtesy of Umi Co., Ltd.