WEEKEND MAX MARA, operated by Max Mara Japan Co., Ltd., will hold a pop-up at NY FACTORY in EASE Village on Saturday, October 24, and Sunday, October 25, 2026. The event introduces autumn/winter outfits and bags from the brand, which offers women’s ready-to-wear and accessories.
Autumn/winter clothing and bags inspired by Ireland on display
The theme is “A Weekend in Ireland,” the brand’s autumn/winter 2026 campaign. According to the company, the collection draws inspiration from Ireland’s grasslands, soft light, and subdued colors. Knitwear and full skirts feature patterns including windowpane, houndstooth, tartan, and argyle.
New additions to the iconic Pasticcino bag range include canvas tote bags and suede shoulder bags. Products will be displayed only; no sales will take place at the venue. There will also be a photo spot where visitors can hold and photograph the new bags.
Sew beads and charms onto a knitted Pasticcino
At the knitting workshop, participants will create an original charm by sewing their choice of beaded clasps and charms onto a pre-prepared knitted Pasticcino. Reservations must be made on the day, and participation is limited. Workshop fees and session times were not listed in the information reviewed for this article.
Visitors who register as customers during the event will receive original-blend coffee, available in limited quantities. Those who post a photo taken at the venue on their own social media with “#weekendmaxmara” will also receive a Pasticcino-shaped iced cookie on a first-come, first-served basis. Depending on crowd levels, numbered tickets may be distributed at the outdoor reception.
Pop-up dates, venue, and how to participate
- Name: FUDGE Weekend 2026 WEEKEND MAX MARA Special Pop-up
- Dates: Saturday, October 24, and Sunday, October 25, 2026
- Hours: October 24, 11:00–19:00 (last admission 18:30); October 25, 11:00–17:00 (last admission 16:30)
- Venue: NY FACTORY in EASE Village
- Address: 3-1-2 Nishigotanda, Shinagawa-ku, Tokyo
- Event tickets: Advance tickets for FUDGE Weekend 2026 cost ¥1,500 (includes a tote bag; free for elementary school children and younger). Tickets can be purchased through FUDGE Weekend 2026 tickets.
- Workshop: Same-day reservation required; limited participation. Fees were not listed in the information reviewed for this article.
* The hours above are for the brand’s pop-up. The overall FUDGE Weekend 2026 event runs from 11:00 to 20:00 on October 24.
Image: courtesy of Max Mara Japan Co., Ltd.
