The Korean cosmetics brand "rom&nd" will hold the POPUP "Dear, Bestie 10th rom&nd birthday party!" to celebrate its 10th anniversary, from Saturday, October 10 to Wednesday, October 28, 2026, on the 3rd floor of "Omokado" at Tokyu Plaza Omotesando.
rom&nd marked 10 years since its launch in September 2026. The tagline of the 10th project is "DearBestie." The brand says it sees the customers who have supported it over the 10 years as "dear friends (Besties)" and has put into it its gratitude for the past and its thoughts for the future.
A history exhibition and a birthday-party-style venue
The venue will have a history exhibition looking back on rom&nd's 10 years, a display themed on a 10th birthday party, and a photo zone. Besides selling limited items, it will offer benefits depending on the purchase amount or target products, and a lucky draw for visitors only.
Other content at the venue includes trying 10th-anniversary limited items, voting for your favorite tone (WARM/COOL/MUTE), a corner for congratulatory messages to rom&nd, and a photo zone with a 10th birthday cake. An original gift available only at this POPUP is prepared according to the number of items or the amount you purchase, such as the 10th-anniversary items sold at the venue.
Three venue-exclusive 10th-anniversary items
10th-anniversary items will be sold exclusively at the POPUP venue.
- THE JUICY LASTING TINT 10th Anniversary Limited Colors: ¥1,320 (tax included) each. Three shades: #45 Milk Berry, #46 Mu Grape and #47 Cinnamon Apple
- BETTER THAN PALETTE Bestie Edition: ¥5,500 (tax included) each. A 20-color palette in two types, warm tone and cool tone. #01 Peach Shade, #02 Peony Fog
- 10th ANNIVERSARY MEGA EDITION: ¥9,790 (tax included) each. A set in a cake box of all three 10th-anniversary limited-color tints and one of the 20-color palettes. #01 Warm Bestie, #02 Cool Bestie
For the lip tints, the brand is releasing three colors from its signature product that it calls "colors that are very rom&nd for Besties." The palette collects the colors rom&nd has offered over the 10 years.
Three participatory events and a purchase campaign
"BESTIE MISSION" is a program in which you collect stamps on a mission card by clearing three missions and can then enter the lucky draw. "10 LUCKY DRAW" lets people born in October, people whose birthday is on the 10th, or people whose birthday is the day of their visit enter the lucky draw.
"PURCHASE CAMPAIGN" is a campaign you can enter with a receipt for purchases of ¥1,000 (tax included) or more, and 500 winners chosen by lottery will receive rom&nd products, including 10th-anniversary limited items.
Event information for Dear, Bestie 10th rom&nd birthday party!
- Name: Dear, Bestie 10th rom&nd birthday party!
- Period: Saturday, October 10 to Wednesday, October 28, 2026
- Hours: 11:00 to 20:00 (following the facility's business hours)
- Venue: Tokyu Plaza Omotesando "Omokado" 3rd floor, pop-up space
- Address: 4-30-3 Jingumae, Shibuya-ku, Tokyo
- Reservations and how to participate: During the period, 11:00 to 16:00 each day is by advance reservation. From 16:00 to 20:00, guests are admitted in the order they sign up on the waiting list at the venue that day
*Event details may change or be canceled without notice.
rom&nd is a cosmetics brand started in 2016, centered on the Korean beauty creator Min Se-rom. In Japan, it began selling the tint lip "rom&nd JUICY LASTING TINT" in 2019. The 10th-anniversary project is also planned to include SNS campaigns, this POPUP and the release of new products, the brand says.
Image: courtesy of Korea Ginseng Corporation Co., Ltd.
