The Korean cosmetics brand rom&nd was born in Korea in September 2016 and marked its 10th anniversary in September 2026. According to a release from Korea Koryo Insam Co., Ltd., the anniversary project "Dear Bestie" is under way.
As part of the project, three limited-edition 10th anniversary colors of its signature lip tint, "The Juicy Lasting Tint," will go on sale in limited quantities on Saturday, October 10, 2026. The release date refers to the shipping date, and the date you can buy it in stores varies by store.
The tagline is "Dear Bestie," with thanks to its users
rom&nd affectionately and respectfully calls users who love cosmetics and enjoy colors and textures in their own way "Kotaku" (cosmetics geeks). The company says it has built its products while listening to their voices.
"Dear Bestie" is a tagline that treats "Kotaku" as a "dear friend (Bestie)." The company says it expresses its thanks over ten years and its wish to keep discovering new colors and makeup together from now on. Besides the SNS campaign now running, the 10th anniversary project plans a special pop-up event in October and the release of further new products.
Three new shades reminiscent of milk and syrup
"The Juicy Lasting Tint" is a lip tint that creates a glossy shine that looks coated. It began selling in Japan in 2019. The 10th anniversary limited colors are three mellow shades reminiscent of milk and syrup, and the company says they capture the special mood of celebrating a 10th birthday.
- 45 Milk Berry: natural pink
- 46 Mu Grape: pink beige
- 47 Cinnamon Apple: red brown
Price, release date and stores for The Juicy Lasting Tint 10th anniversary limited colors
- Product name：The Juicy Lasting Tint 10th Anniversary Limited Colors
- Size：3.5 g
- Shades：3 limited colors (45 Milk Berry / 46 Mu Grape / 47 Cinnamon Apple)
- Price：¥1,320 (tax included)
- Release date：Saturday, October 10, 2026, limited quantities
* The release date refers to the shipping date, and the date you can buy it in stores varies by store.
rom&nd is a cosmetics brand launched in 2016, centered on Korean beauty creator Min Sae-rom. It offers cosmetics with a focus on choosing colors based on personal color.
Image: courtesy of Korea Koryo Insam Co., Ltd.
