SHIRO Co., Ltd. announced the new flagship on October 28. It will carry skincare, fragrances, makeup and home products. The space renovates a building constructed in 1960, reusing wood and stone inherited from 45R, which previously occupied the site.
Four SHIKI FRAGRANCE scents exclusive to the Ginza flagship
SHIKI FRAGRANCE draws inspiration from Japan’s four seasons and the history of Ginza. Each fragrance contains 40 mL and costs 5,060 yen including tax, available exclusively at the Ginza flagship. The four themes are listed below. The company says each combines seasonal landscapes with memories of Ginza.
- SAKURA / Cherry Blossom (Spring): A scent themed around cherry blossoms and willows, layering notes including cherry blossom, white freesia and cherry wood.
- TAKE / Bamboo (Summer): Inspired by bamboo and shop-window glass, combining notes including bamboo, gardenia and green rose.
- MATCHA / Matcha (Autumn): Themed around matcha and Ginza’s brick streets, with notes including green tea, jasmine and cedarwood.
- AKARI / Light (Winter): Themed around winter lights and Ginza’s gas lamps, layering notes including bergamot, cardamom, clove and sandalwood.
Choose plants and make your own potpourri on the second floor
The new Potpourri Blender Lab will receive seasonal plants, wood pieces and flowers that would otherwise go to waste, gathered by producers and woodcutters across Japan. Visitors combine materials by color and shape, then finish their Fragrance Potpourri with a scent of their choice from SHIKI FRAGRANCE.
The fee is 3,960 yen including tax, covering both the experience and the finished product. From making the potpourri to receiving it takes approximately 30 minutes. The announcement does not specify reservations or capacity.
One postcard for exclusive-fragrance purchasers and experience participants
Purchasers of the Ginza-exclusive fragrances and participants in the Potpourri Blender Lab receive one postcard. The store will provide a window-side space for writing letters and a SHARE POST for mailing them, reusing an old postbox from the building before renovation.
- Store name: SHIRO Ginza Flagship
- Opening date: Friday, November 6, 2026
- Address: Ginza Building 1F and 2F, 3-3-12 Ginza, Chuo-ku, Tokyo
- Hours: 11:00–20:00; irregular closing days
- Product categories: Skincare, fragrances, makeup and home
Images provided by SHIRO Co., Ltd.
