Isehan Co., Ltd. announced on October 28 that it would add a limited-quantity shade to KISSME FERME Serum Cover Liquid Foundation. The new shade is 50 Pink Porcelain, adding a milky pink tone to the serum foundation’s color range.
50 Pink Porcelain, inspired by strawberry milk
The company describes the new shade as “a pink-leaning skin tone one shade brighter.” The soft pink, reminiscent of strawberry milk, is designed to make skin look brighter with a healthy-looking flush. These finishes are all makeup effects.

SPF50+ PA++++. It contains moisturizing serum ingredients including niacinamide, hyaluronic acid and collagen. This single limited shade is the new addition.
Price and release date for the limited Serum Cover Liquid Foundation shade
- Product: KISSME FERME Serum Cover Liquid Foundation
- Size: 28 g
- Shade: 50 Pink Porcelain (one limited shade)
- Suggested retail price: 1,980 yen including tax
- Release date: Friday, November 27, 2026; limited quantities
- UV protection rating: SPF50+ PA++++
The release date may vary by store. Specific physical and online retailers for this limited shade were not provided in this announcement.
Images provided by Isehan Co., Ltd.
