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Dear Beaute Introduces Four Limited Moomin Haircare Designs, Launching Sequentially from November 9

Four limited Dear Beaute HIMAWARI water, milk and oil treatments featuring Moomin characters

Choose haircare for your washstand by a favorite character, too. Four Dear Beaute HIMAWARI leave-in treatments are getting limited-edition Moomin designs. The water treatment launches on Monday, November 9, 2026, followed sequentially by the milk and oils, all in limited quantities.

Four designs celebrating the start of winter

The theme is the beginning of winter in Moominvalley. Little My appears on the water treatment, Stinky on the milk, Moomin on the Smooth oil and Snufkin on the Moist oil. Each character is paired with a different type of container.

The sides of the milk and oil boxes show winter scenes featuring other characters. The story extends beyond the bottles to the packaging artwork.

Choose from mist, milk and oils

Shinto Biyo Treatment Water is a hair mist used before brushing, blow-drying or using a hair iron. It comes in a 260mL bottle with an Elegant Floral fragrance.

Limited Shinto Biyo Treatment Water bottle featuring Little My

Treatment Repair Milk is a leave-in milk designed to keep hair supple and moisturized to the ends. It comes in a 120mL bottle, also with an Elegant Floral fragrance.

Limited Treatment Repair Milk packaging featuring Stinky

Premium Repair Oil comes in 60mL bottles. Smooth is designed for a soft, easy-to-comb finish and has a Shiny Floral fragrance. Moist is designed to control spreading and leave hair moisturized and manageable, with an Elegant Floral fragrance.

Limited Smooth and Moist hair oils featuring Moomin and Snufkin

Alongside your favorite artwork, consider the mist, milk or oil format and the fragrance. Choose each item according to its purpose and the directions on its labeling.

Launch dates and retailers

  • Water treatment: 260mL; launches Monday, November 9, 2026
  • Milk: 120mL; available sequentially after the water treatment launches
  • Oils: Smooth and Moist, 60mL each; also available sequentially thereafter
  • Price: Open pricing for all four items
  • Retailers: Drugstores, supermarkets and other retailers nationwide in Japan
  • Limited availability: Moomin designs are available in limited quantities

Individual launch dates for the milk and oils have not been announced in this release. Product information is available on the Dear Beaute HIMAWARI official website.

Images: courtesy of Kracie, Ltd. © Moomin Characters™

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