Nugii offers choices for everything from hair to lips, while maiis is designed to fit into everyday skin care. The two brands, developed by Showa Sangyo and Boso Oil & Fat with a focus on rice-bran-derived ingredients, launched on Wednesday, November 4, 2026. They are sold through the Boso Oil & Fat online shop.
Nugii: five products for hair and skin
Nugii is an adult skin and hair care brand focused on ingredients, functionality and feel. Its proprietary rice-bran extract, rice veil B-2, is characterized by its ability to emulsify water and oil and is used in formulations designed to moisturize the stratum corneum and retain moisture. Ingredients including Komecerami and functional saccharides are selected for each product.
Boosting Hair Mist is ¥3,300 for 120 mL, and Boosting Hair Milk is ¥3,850 for 100 g. The hair care range uses two calendar-inspired scents: Kokuu no Shizuku and Nogi no Madoromi.
Multi Balm Serum is ¥4,950 for 14 g, Lip Serum is ¥3,960 for 6.5 g, and Creamy Mask is ¥4,620 for five 23 mL sheets. All prices are suggested retail prices including tax.
maiis: a first step after cleansing
maiis is a skin care brand that focuses on the moisturizing properties of rice bran, with an emphasis on approachability and affordability. Its booster serum is ¥2,200 for 50 mL (suggested retail price, tax included). Apply it to skin after cleansing as the first step before toner.
If you want to add a serum to your usual routine, first check where it fits alongside the products you already use. For each Nugii product, follow its individual label for amounts and application order.
Images: courtesy of Showa Sangyo Co., Ltd.
