Starting Monday, November 9, 2026, BBIA will roll out five Japan-exclusive shades of its L’Eau Tint lip color. Each contains 4.5 g, costs ¥1,600 (tax included), and will be available in limited quantities.
Five fall and winter shades, from cool mauve to amber brown
12 Dry L’Eau is a mauve that adds a subtle cool undertone to brown. 13 Rose L’Eau is a muted, reddish rosy brown, while 14 Plum L’Eau blends red and brown into a deep Bordeaux.
Warm 15 Toffee L’Eau is a cocoa-inspired coral brown. 16 Amber L’Eau is a translucent amber brown with a caramel-like depth.
A sheer first coat with deeper color as you layer
According to BBIA, the tint feels as light as water on application. Layering deepens the color while keeping a translucent shine. Checking your whole face in good light as you decide how much depth you want can make the shades easier to compare.
The following are general tips for applying a liquid lip tint with a wand applicator. Check your product’s instructions to see whether to press your lips together or leave them untouched after applying.
Image: courtesy of Goodai Global Japan Co., Ltd.
