ReFa will launch Shell Pink, a new color for the ReFa HEART DRYER Aira, on Thursday, November 12, 2026. It will be available in limited quantities at PLAZA stores across Japan and on the PLAZA online store for ¥39,600 (tax included).
A soft shell-inspired pink with a glossy handle
The color marks the 60th anniversary of PLAZA’s first store. The warm pink body takes its cue from the inside of a shell and is paired with a deep metallic handle. The oval tin packaging is color-matched to the dryer.
About 490 g; check availability at individual stores
The dryer measures approximately 102 × 187 × 91 mm without the power cord and weighs about 490 g with it. It runs on AC 100 V, 50/60 Hz. The model, which first launched in July 2026, uses ReFa’s Sensing Program and Hydro Ion technologies.
Quantities are limited and sales end when stock runs out. If you want to see the color and size in person, check whether your local store carries it.
Follow your model’s manual when caring for your everyday hair dryer. Below are general points to check if you notice dust on the air intake.
Image: courtesy of MTG Co., Ltd.
