A wristwatch that lets you enjoy the wood grain on its dial and case as the look of your wrist. On October 1, 2026 (Thursday), Uni Internet Lab Co., Ltd. started selling the "Wooden Watch Sakura (Women's) with Tree Ring Notebook and Forest Fire Donation" at its online store "Wooden Watches That Nurture the Forest." On October 14 (Wednesday), the company announced the sale of the Sakura model and how it came to carry it.
The manufacturer and seller is the National Federation of Forest Owners' Cooperative Associations. The company purchases the product and sells it, adding a model made of domestic cherry wood for women. The quantity is limited to 10 pieces, at ¥38,500 (tax and shipping included).
Reddish cherry wood and a 26.5 mm dial
The cherry wood model is characterized by a slightly reddish, bright color. Because both the dial and the case use natural wood, the way the grain appears differs from piece to piece. The round dial with numerals and hands is designed to make the most of the wood's color.
The dial is 26.5 mm in diameter and the strap is 14 mm wide. The Zelkova model sold earlier, a unisex watch, has a 37 mm dial and a 20 mm strap. The company says it chose the Sakura model in a different size in response to requests it received for "something a little smaller." In the photo, you can see a cohesive look on the wrist, with the same tone running from the grained strap to the case.
The movement is a battery-powered one from a Japanese brand, and water resistance is for everyday splashes. A one-year warranty from the National Federation of Forest Owners' Cooperative Associations comes with the purchase.
Comes in a cedar wood box, with an A5 ring notebook
The watch comes in a cedar wood box. The box measures 100 mm long × 100 mm wide × 75 mm high. It is delivered in packaging that makes the most of the wood's texture.
The purchase bonus is an A5-size "Tree Ring Notebook" made from thinned wood. The front and back covers use real cedar wood, and the grain differs from one notebook to the next.
Uni Internet Lab is a company that creates and runs websites related to forests and wood. For this Sakura model, it says it will donate ¥10,000 for each watch sold to support recovery from the forest fire in Otsuchi, Iwate Prefecture. If all 10 limited pieces sell out, the donation will be ¥100,000.
Wooden Watch Sakura: price, release date and where to buy
- Product name: Wooden Watch Sakura (Women's) with Tree Ring Notebook and Forest Fire Donation
- Sales start: Thursday, October 1, 2026
- Price and quantity: ¥38,500 (tax and shipping included), limited to 10 pieces
- Size: Dial diameter 26.5 mm, strap width 14 mm
- Where to buy: Uni Internet Lab's online store "Wooden Watches That Nurture the Forest"
- Manufacturer and seller: National Federation of Forest Owners' Cooperative Associations
You can check the product and how to buy on the "Wooden Watches That Nurture the Forest" product page.
Image: courtesy of Uni Internet Lab Co., Ltd.
