moado, a lifestyle brand planned and operated by Nihon Seiki Co., Ltd., will open a limited-time shop next to SHOP NASPA on the lobby floor of NASPA New Otani from Monday, October 26 to Sunday, November 1, 2026. It will offer an advance sale of new handkerchiefs and fashion accessories made with Tyrolean ribbon, and will also display embroidered bags and Halloween ornaments.
Chenille handkerchiefs in 2 designs, 2 colors each, plus an embroidered bag in the same design
The new chenille handkerchiefs come in two designs: "Animals Playing in the Forest," depicting forest animals, and "Mittens Waiting for Winter," featuring winter motifs. "Animals Playing in the Forest" is available in gray and brown, and "Mittens Waiting for Winter" in red and blue-green. Each costs ¥3,300 (tax included) and goes on sale ahead of the general release on the official online store.
*Limit of 3 per design per customer
The "Colorful Embroidered Eco Bag | Animals Playing in the Forest" is ¥5,280 (tax included). It is a foldable, portable bag with forest animals embroidered on it. A handkerchief in the same design will also be sold at the venue.
Tyrolean ribbon woven in Fukui, made into bags and charms
The "Squirrels and the Fruitful Forest" series, which goes on sale in advance, expresses squirrels running and gathering nuts through woven patterns. The original Tyrolean ribbon is woven at a workshop in Fukui Prefecture on an old-style jacquard shuttle loom and sewn in Japan.
All items come in three colors: beige, brown and green. The "Shoulder Ribbon | Squirrels and the Fruitful Forest" is ¥6,600 (tax included) each, the "Ribbon Charm | Squirrels and the Fruitful Forest" is ¥2,970 (tax included) each, and the "Going-Out Mini Tote | Squirrels and the Fruitful Forest" is ¥11,500 (tax included) each.
Embroidered Halloween ornaments also on sale
The Halloween ornaments incorporate the handwork of Indian artisans, such as velvet, embroidery and zari embroidery. The "Seasonal Ornament Pumpkin | Halloween Series" is ¥1,870 (tax included), and the "Seasonal Ornament Ghost | Halloween Series" and "Seasonal Ornament Black Cat | Halloween Series" are ¥1,540 (tax included) each.
Customers who spend ¥10,000 (tax included) or more at the venue will receive an original gauze handkerchief with a different pattern on each side. *While supplies last
moado pop-up: dates, hours and venue
- Name: moado limited-time POP-UP shop
- Dates: Monday, October 26 to Sunday, November 1, 2026
- Hours: Monday, October 26, 15:00-19:30
Tuesday, October 27 to Saturday, October 31, 8:30-19:30
Sunday, November 1, 8:30-12:00 - Venue: NASPA New Otani, lobby floor, next to SHOP NASPA
- Address: 2117-9 Yuzawa, Yuzawa-machi, Minamiuonuma-gun, Niigata
*Products sold at the POP-UP may change.
moado is a lifestyle brand that incorporates handwork and designs evoking the seasons. Nihon Seiki Co., Ltd. handles the brand's planning and operation, and Nissei Service Co., Ltd. handles product purchasing, logistics and sales.
Image: courtesy of Nihon Seiki Co., Ltd.
