SNIDEL, the women's brand operated by Mash Style Lab Co., Ltd., has introduced a collaboration collection with Juicy Couture. It launched early at SNIDEL TOKYO AOYAMA on Monday, October 19, 2026, and will expand to stores nationwide and online on Thursday, October 22.
The lineup consists of 14 styles spanning clothing, bags, hats, and charms. It features emblems drawn especially for the collaboration, both brands’ names, glitter, and rhinestones. Online sales begin at 12:00 on Thursday, October 22; only the IVR version of the "Stone Logo Cap" is scheduled for early November.
Three knit jersey styles with logos and emblems
The "[SNIDEL×Juicy Couture] Hotfix Cropped Long-Sleeve T-Shirt" is a cropped top with a Juicy logo on the chest, made from lightly brushed stretch jersey. The two thermal styles are a pullover with an embroidered emblem and a layered design that reveals the neckline of the inner dress.
- [SNIDEL×Juicy Couture] Hotfix Cropped Long-Sleeve T-Shirt: LBLU / OWHT / BRW, F, ¥7,920 (tax included)
- [SNIDEL×Juicy Couture] Thermal Pullover: OWHT / GRY / PNK, F, ¥9,900 (tax included). A silhouette shaped at the waist
- [SNIDEL×Juicy Couture] Thermal Layered Dress: PNK / GRY / OWHT, F, ¥13,200 (tax included)
Adjust the velour separates with a two-way zipper and hem drawstrings
The "[SNIDEL×Juicy Couture] Velour Fur Hoodie" has a cropped cut and a two-way zipper, with dimensional embroidery and a decorative zipper pull. The matching "[SNIDEL×Juicy Couture] Velour Track Pants" have a high waist and wide legs; cinching the hem drawstrings creates a balloon silhouette.
- [SNIDEL×Juicy Couture] Velour Fur Hoodie: MIX / BRW / LGRY / PNK, F, ¥17,930 (tax included)
- [SNIDEL×Juicy Couture] Velour Track Pants: MIX / BRW / LGRY / PNK, 0 and 1, ¥14,960 (tax included)
Note: PNK in the Velour Fur Hoodie and Velour Track Pants is available exclusively online.
A mini pochette with a removable chain and a fur bag
The "[SNIDEL×Juicy Couture] Mini Pochette" features an original quilted pattern and a JC logo decorated with jewel-like embellishments and pearl motifs. Its two-way design lets it serve as a bag with the chain attached or a pouch with it removed.
- [SNIDEL×Juicy Couture] Mini Pochette: PNK / IVR / MIX, ¥8,800 (tax included)
The "[SNIDEL×Juicy Couture] Fur Bag" has pearl motifs and jewel-like embellishments on the central JC logo, with both brands’ names embroidered on the shoulder strap.
- [SNIDEL×Juicy Couture] Fur Bag: GRY / LPNK / ANIMAL / IVR, ¥15,950 (tax included)
Note: IVR in the Fur Bag is available exclusively online.
Knitwear and skirts with ruffles and tulle ribbons
The "[SNIDEL×Juicy Couture] Feather Cable Cardigan" combines mini cable knitting in feather yarn with a ruffled collar and hem, logo buttons, and dimensional embroidery. The "[SNIDEL×Juicy Couture] Jacquard Tulle Ribbon Knit Dress" uses slub yarn and features a logo-motif jacquard pattern and lace-up details made with logo-embroidered tulle ribbons.
- [SNIDEL×Juicy Couture] Feather Cable Cardigan: OWHT / LBLU / BORDER, F, ¥16,940 (tax included)
- [SNIDEL×Juicy Couture] Jacquard Tulle Ribbon Knit Dress: OWHT / GRY, F, ¥18,920 (tax included)
The feather-tulle skirt and dress have garment yarn woven into the fabric and feature logo-embroidered tulle ribbons and logo buttons. The dress combines a fitted, corset-like section with a tiered hem.
- [SNIDEL×Juicy Couture] Feather Tulle Skirt: IVR / BLK, 0 and 1, ¥25,960 (tax included)
- [SNIDEL×Juicy Couture] Feather Tulle Dress: BLK / IVR, 0 and 1, ¥29,920 (tax included)
Hats with stone logos and a heart-shaped charm
The "[SNIDEL×Juicy Couture] Stone Logo Cap" features a central logo made with jewel-like embellishments and pearl motifs. The "[SNIDEL×Juicy Couture] Knit Hat" features a Juicy stone logo.
- [SNIDEL×Juicy Couture] Stone Logo Cap: IVR / BRW / LPNK, F, ¥7,700 (tax included)
- [SNIDEL×Juicy Couture] Knit Hat: IVR / GRY / PNK, F, ¥7,920 (tax included)
Note: The Stone Logo Cap in IVR is scheduled for release in early November.
The "[SNIDEL×Juicy Couture] Heart Fur Charm" combines a fur heart with two original logo plates. It attaches to a bag’s handle or hardware, and its GRY, LPNK, and ANIMAL colors are also available in the Fur Bag.
- [SNIDEL×Juicy Couture] Heart Fur Charm: GRY / LPNK / ANIMAL, F, ¥5,940 (tax included)
SNIDEL×Juicy Couture: Prices, Release Dates, and Retailers
- Collection name: SNIDEL×Juicy Couture
- Lineup: 14 styles. Colors and sizes for each item are listed above
- Prices: ¥5,940–¥29,920 (tax included)
- Advance release date and store: Monday, October 19, 2026, at SNIDEL TOKYO AOYAMA
- Nationwide release date: Thursday, October 22, 2026
- Physical stores: SNIDEL nationwide store list
- Online retailers: SNIDEL official online store, USAGI ONLINE, and the MASH STORE app. Available from 12:00 on Thursday, October 22
Image: courtesy of Mash Holdings Co., Ltd.
