On Tuesday, October 20, Mash Style Lab announced a collaboration between women's brand Mila Owen and inner downwear brand TAION. Online advance reservations opened at noon on the previous day, Monday, October 19.
A long coat with a large collar and a reversible jacket
The Big Collar Long Coat combines quilting with a large collar and a belt, with corduroy piping along the edges. The Reversible Padded Shirt Jacket uses taffeta and down. Its midi length and reversible design allow different looks on each side.
The Padded Muffler has a hood and ties at the front to adjust the fit. The brand also suggests pairing it with the shirt jacket in the same material.
Short down jacket and a matching-material muffler
The Collarless Short Quilted Down Jacket uses down with an 800 fill power rating, a measure of loft. It combines diamond quilting, a silhouette that flares toward the hem, fringe, and gold buttons. The Quilted Down Muffler uses the same material and fastens by slipping one end through.
Two bags are available: the Ribbon Quilted Bag with dimensional ribbon details and the Mini Pochette with Pouch, which allows small items to be carried separately.
Mila Owen × TAION: prices, colors, and release date
- Big Collar Long Coat: ¥37,400 (tax included) / BEG, BLK
- Reversible Padded Shirt Jacket: ¥29,700 (tax included) / YEL, BLK, IVR
- Padded Muffler: ¥7,920 (tax included) / BLK, IVR
- Collarless Short Quilted Down Jacket: ¥23,100 (tax included) / DBRW, IVR, LBLU, BLK
- Quilted Down Muffler: ¥8,910 (tax included) / LBLU, IVR, DBRW, BLK
- Ribbon Quilted Bag: ¥10,450 (tax included) / LBLU, IVR, YEL, BLK
- Mini Pochette with Pouch: ¥12,980 (tax included) / YEL, IVR, LBLU, BLK
- Size: F for all items
- Online advance reservations: Opened Monday, October 19, 2026, at 12:00. Mila Owen online store, USAGI ONLINE, and the MASH STORE app
- In-store release: From Thursday, November 5, 2026, at stores nationwide
Image: courtesy of Mash Holdings Co., Ltd.
