AEON Retail will open the clothing rental specialty store LULUTI Ikebukuro Sunshine City ALTA on Friday, November 20, 2026. This will be its first store in Ikebukuro, located on basement level 1 of Sunshine City ALTA.
Outfits for ceremonies and weddings for women in their 20s and 30s
The store will primarily serve women in their 20s and 30s, offering dresses for occasions such as coming-of-age ceremonies, graduations, and weddings. It will combine online reservations with in-store fittings and consultations, with four fitting rooms. The store visual shown illustrates how it will look after opening.
Dress rentals cost ¥6,600–¥11,000 (tax included). The standard rental period is four days and three nights, with extensions of up to 10 days available. Cleaning before return is not required. The store will also carry cover-ups, shoes, bags, and accessories.
A two-way dress layered with an embroidered blouse, and a lace dress
One example in the selection, the Botanical Embroidery Sheer Dress, is a two-way design combining a tulle blouse with glittery floral embroidery and a mermaid dress made from Korean satin. The rental price is ¥11,000 (tax included). It comes in two sizes, S and M, and two colors, gold and blue-gray.

The Luminous Butterfly Lace Dress features sequins throughout its lace. The rental price is ¥8,800 (tax included), with sizes MS, M, and L and colors chocolate brown, green, and blue. Size MS is available only in blue.

Opening date, location, and hours of LULUTI Ikebukuro
- Store name: LULUTI Ikebukuro Sunshine City ALTA
- Opening date: Friday, November 20, 2026
- Location: Sunshine City ALTA B1F, 3-1-3 Higashi-Ikebukuro, Toshima-ku, Tokyo
- Hours: 11:00–20:00
- Dress rental prices: ¥6,600–¥11,000 (tax included)
- Standard rental period: Four days and three nights. Extensions of up to 10 days are available.
Image: courtesy of AEON Co., Ltd.
