Elura, a brand operated by Adastria Co., Ltd., is adding staff to its free service offering one-on-one styling advice in stores. Three newly brand-certified stylists will join the service, which was revamped in April 2026.
The service is for adult women. Styling suggestions focus on Elura’s womenswear, and purchasing the recommended products is not a condition of participation.
Three new stylists in Motoyawata, Yumegaoka, and Kagoshima
The following three stylists, who passed the company’s certification examination, are joining the service. They will handle appointments from Sunday, November 1.
- Chiharu Ushio: Shapo Motoyawata, Chiba
- Mayumi Harada: Yumegaoka Solatos, Kanagawa
- Aya Kimura: AEON MALL KAGOSHIMABAY, Kagoshima
The service is available at 12 stores nationwide. Customers can choose a store or stylist when booking and check available dates and times on the booking screen.
Consultation and fittings, with a brief personal color analysis on the first visit
During the appointment, the stylist asks about preferences and clothing concerns, then suggests outfits using items in the store. Customers can receive styling advice while trying them on in a dedicated fitting room.
First-time participants receive a brief analysis using colored drapes to identify which of four seasonal color categories suits them. All certified stylists providing the service hold Personal Colorist qualifications.
An original advice card based on the analysis is also provided. It brings together a color list, items, materials, and hair and makeup colors, with comments from the stylist.
November booking opening date and participation requirements
- Service name: Elura Personal Styling Service
- Service start date for the new stylists: Appointments from Sunday, November 1, 2026
- Participating stores: 12 stores nationwide
- Fee: Free. No obligation to purchase recommended products
- Eligibility: Adult women
- November bookings open: Tuesday, October 27, 2026, at 12:00 a.m., first come, first served
- How to book: Elura personal styling website: select a stylist or store
Bookings for the first through the last day of the following month open at midnight on the 27th of each month. The official FAQ states that there are no clothing or makeup requirements and participants may attend in their usual clothes and makeup.
Image: courtesy of and ST HD Co., Ltd.
