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fasmy to Launch Six New Cosmetics Co-developed with Sara in Limited Quantities on October 28

Sara with fasmy collaboration products including cushion foundation and lip and cheek colors

Announced by VAZ Inc. on October 26, this collaboration brings together Sara and Watts’ original cosmetics brand. The six products range from cushion foundation to eyeliner and makeup puffs, covering both base and point makeup.

An eyeliner combining a stamp and pen, and a dual-layer under-eye pencil

The fasmy 2way Eyeliner Stamp combines a stamp approximately 6 mm wide and a pen in one eyeliner. Press the stamp at the outer corner of the eye as a guide, then use the pen to connect it to the line along the lash line. It comes in Black and Dark Brown, each priced at ¥440 including tax.

The fasmy Dual-Layer Under-Eye Pencil combines a brightening highlight layer and a shading layer in a single core. It includes a brush for blending the drawn line. The product uses makeup to create the appearance of fuller under-eye contours.

  • 01 Matte Light Beige & Shade
  • 02 Matte Pink Beige & Shade
  • 03 Pearl Light Beige & Shade

Each costs ¥330 including tax. You can also choose between matte and pearlescent textures.

A lip and cheek color with a mirror and a charm for carrying

The fasmy Charm Lip & Cheek is applied to the lips or cheeks with a fingertip. Its case includes a mirror and charm, and is designed for touch-ups while out. It comes in five shades, each priced at ¥330 including tax.

  • 01 Milk Pink
  • 02 Milk Peach
  • 03 Pink Red
  • 04 Coral Red
  • 05 Nude Brown

Four cushion foundation shades and two shading palette shades

The fasmy Semi-Glow Cushion Foundation is a cushion foundation offering a semi-glowy finish. The four shades are 01 Light Beige, 02 Natural Beige, 03 Medium Beige and 04 Rosy Beige. Each costs ¥550 including tax.

The fasmy Mini Shading Palette combines matte and glow colors in a compact palette to create highlights and shadows through makeup. It comes in 01 Neutral Warm and 02 Neutral Cool, each priced at ¥440 including tax.

Square puffs for both wet and dry use

The fasmy Purin Purin Puff contains six square puffs with corners and costs ¥220 including tax. The shape is designed for small areas such as around the nose and eyes. It can be used wet or dry, and the company says its texture changes when moistened with water.

Release date and retailers for the six fasmy collaboration products

  • Release date: Wednesday, October 28, 2026
  • Retailers (physical stores): Watts-operated stores nationwide, excluding some locations
  • Retailers (online): Collaboration page on the Watts online shop
  • Sales conditions: Limited quantities; sales end when stocks run out. Sales may be temporarily suspended depending on store circumstances.

Image: Provided by VAZ Inc.

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