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CLAYGE launches a new carbonated foam face wash, with advance sales from November 5 and use as a mask

The purple container of CLAYGE Renewing Lift Wash

Tada Co., Ltd. announced CLAYGE Renewing Lift Wash on October 29.

CLAYGE Renewing Lift Wash is a new foam cleanser joining the purple-packaged Renewing line in CLAYGE’s skincare series. It is the first carbonated foam face wash across the brands operated by Tada Co., Ltd.

A carbonated foam cleanser containing two types of clay

The product uses carbon dioxide as a propellant. It contains two clays, rhyolite powder and phonolite, as dirt-adsorbing ingredients to wash away pore impurities and dead skin cells.

The company describes the product as having dense, resilient foam that resists dripping even when turned upside down. It serves four purposes: cleansing, massage, masking, and pre-skincare. Pre-skincare means preparing the skin so the next cosmetic product spreads more readily.

Moisturizing ingredients and an Iris & Musk fragrance

Moisturizing ingredients include 10 peptides, fermented collagen (Lactobacillus/hydrolyzed collagen ferment extract), and plant-derived PDRN (sodium DNA). Tremella fuciformis polysaccharides, Hypericum perforatum flower/leaf/stem extract, and Althaea officinalis root extract are also included as moisturizing ingredients.

The fragrance is Iris & Musk, combining white floral notes with the sweetness of rum and coconut, rounded out with peach musk.

According to the company, users may feel warmth when applying the foam, with individual differences in sensation. Depending on skin type and condition, temporary redness or irritation may occur.

CLAYGE Renewing Lift Wash: price, launch dates, and retailers

  • Product name: CLAYGE Renewing Lift Wash
  • Size: 150 g
  • Price: ¥1,650 including tax
  • Advance launch date: Thursday, November 5, 2026
  • General launch timing: Scheduled for early April 2027
  • Physical retailers: Variety stores nationwide for advance sales; drugstores nationwide for general sales
  • Online retailer:CLAYGE official online store(advance sales)

The announced in-store launch date is the manufacturer’s shipping date. The date products appear on shelves varies by store.

Image: courtesy of Tada Co., Ltd.

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