After washing your face at night, care for your lashes before starting skincare. HK HOLDINGS launched ROI II EYELASH SERUM on Monday, November 2, 2026. The serum focuses on lash firmness, resilience and shine, and moisture around the eyes.
An eyelash serum with moisturizing ingredients
Formulated with moisturizing ingredients including placenta extract, acetyl tetrapeptide-3, Swertia japonica extract and Mitsuishi kombu kelp extract. The formula is free of parabens and colorants and is suitable for people wearing eyelash extensions.
After cleansing, before skincare
Use it after washing your face and before skincare. It is designed to fit into your daily routine, such as after bathing. On days when you wear mascara, complete the removal and face-washing steps specified for that product before proceeding to the serum’s instructions.
Removing mascara and applying eyelash serum are separate steps. Follow the product label for the serum’s amount and application area.
Size, price and where to buy
The size is 3mL, with a manufacturer’s suggested retail price of ¥6,930 (tax included). Its labeled sales name is “ROI Matsuge Biyoueki.” It is available at the WMT official online store.
During the launch campaign from Monday, November 2, to Monday, November 30, it costs ¥5,890 (tax included). All purchasers receive a mini set of PL Lotion, PL Serum and PL Cream; purchasers of the featured serum also receive one set of ROI I MASK. Each gift is limited to one set per purchase.
Images: courtesy of HK HOLDINGS Co., Ltd.
