A product that adds music and video through its packaging to everyday eyelash care. The salon-exclusive Eyelash Serum from en-gender lush launched on Thursday, October 29, 2026. It contains 7g and costs ¥8,360 (tax included).
Formulated with two types of keratin and five ceramides
The serum uses mineral alkaline reduced water as its base. Peptide-related ingredients such as acetyl tetrapeptide-3 and oligopeptide-20 are combined with two types of hydrolyzed keratin, derived from wool and cashmere goat hair.
The five ceramides are NG, AG, NP, AP and EOP. The formula also contains cholesterol and other ingredients, with a design focused on daily moisturizing care for eyelashes.
Explore the brand’s story through the QR code on the box
The box incorporates a collaboration with the music and video creative project Beat Flickers. Scanning the QR code lets you watch original music and video expressing en-gender’s brand story. Alongside the ingredients and container, these creative works offer a way to explore the brand’s world.
Salon-exclusive, 7g: follow the product’s directions
The product was created through a joint project by SCALE Co., Ltd., rohascompany Co., Ltd. and ONLYPRODUCTS Co., Ltd. Ask a participating salon about purchasing. Follow the directions on your product for where, how much and when to apply it.
Images: courtesy of SCALE Co., Ltd.
