On Wednesday, November 11, 2026, Effora’s fragrance and self-care brand álem announced that all six Multi Fragrance Oils had gone on general sale and that it would exhibit at a sales event at Daikanyama Tsutaya Books.
Try all six scents at the outdoor market on November 21 and 22
The brand will appear at itoto POP UP, held in conjunction with an exhibition celebrating the publication of Emi Uto’s book. Visitors can sample and buy all six oils in person from 11:00 to 16:00 on Saturday, November 21, and Sunday, November 22, in the outdoor passage between Buildings 2 and 3 on Daikanyama Tsutaya Books’ Main Street. The brand director and other staff also plan to offer touch-ups and fragrance styling suggestions.
The venue is at 17-5 Sarugakucho, Shibuya-ku, Tokyo, a five-minute walk from Daikanyama Station on the Tokyu Toyoko Line. The event will go ahead in rain and be canceled in severe weather. álem’s outdoor appearance is limited to these two days, which differ from the dates of the book exhibition.
Six fragrances, from lavender and spice to citrus
The Multi Fragrance Oil for fingertips and hair is also available through the official online store. All six fragrances come in 30 mL bottles for ¥6,980 each before tax.
- GRÂCE LAVANDE: Lavender, eucalyptus and rosemary give way to cedarwood and white musk.
- IVORY LUCENT: Basil and timut pepper are layered with vetiver, musk and amber.
- AMBER TRACE: Mandarin leads into saffron, ginger and sandalwood.
- VELVET MEMORIA: Lemon accompanies jasmine and saffron, followed by amber and sandalwood.
- HAZY VEIL: Lemon and spearmint mingle with lavender and neroli, then give way to sandalwood and musk.
- CITRON BRUME: Bergamot and yuzu lead into lily of the valley and cashmere wood.
GRÂCE LAVANDE and IVORY LUCENT also come in 10 mL bottles for ¥2,980 each before tax. Follow the product label for how much to use on hair and when to apply it.
Image: courtesy of Effora
