Paw Co., Ltd. has announced that it will open a new nail salon, "SISU," in Harajuku, Tokyo, on Saturday, August 29, 2026.
By bringing Finland's nature and aesthetics into the spatial design, the company aims to offer customers time to face their own hearts.
A Nail Salon That Embodies the Finnish Value of "SISU"
"SISU" is a word that expresses a value long cherished in Finland.
It carries meanings such as "quiet inner strength," "an unbreakable will" and "the power to keep moving forward as yourself even in difficult circumstances," and refers not to strength shown off to the outside but to a supple strength that burns quietly deep inside.
Paw Co., Ltd. regards nails not merely as beauty or fashion but as precious time to face your future self.
The company explains that the act of designing your nails for yourself once a month holds hopes and wishes for the future, such as "I want to become more like this" and "I want to look forward to tomorrow a little."
A Three-Floor Layout That Lets You Feel the Cycle of Nature
The nail salon "SISU" is a three-story shop in Harajuku, and each floor carries a story of Finnish nature being nurtured.
The space is designed as an "atelier" where customers face themselves.
1F: SNOW (Snow – Silence and Settling)
A floor that offers time to step away from the bustle of daily life and listen to your own feelings in a stillness as if wrapped in snow.
2F: LAKE (Lake – Moisture and Ripples)
Just as meltwater quietly fills a lake, the space spreads out as if the ripples of the heart and small thoughts were gently widening.
3F: BLOOM (Flowers and Trees – Life and Budding)
Designed as a place to warm and nurture the feelings and colors within yourself, just as trees and flowers grow slowly.
For the interior, the salon valued "room for the imagination" and aimed for a space where you can quietly face your own heart, as if in the vast nature of Finland.
Drawing inspiration from the Japanese culture of "mitate" (seeing one thing as another), it expresses nature in the abstract and, it says, emphasizes the warmth of handwork and a beauty that is deliberately not overly perfected.
Shop Overview and Related Information
The details of the nail salon "SISU" are as follows.
Shop name: Nail salon "SISU"
Opening date: Saturday, August 29, 2026
Location: ACE Harajuku, 6-12-27 Jingumae, Shibuya-ku, Tokyo
Official website: SISU official website
Official Instagram: SISU official Instagram
SISU documentary video: YouTube SISU documentary video
- A video covering the background of the brand's birth, its worldview and the makers' thoughts has been released.
Nail artist recruitment: SISU nail artist recruitment information
Paw Co., Ltd. holds the vision of "a warm world where everyone can embrace excitement," and operates apparel brands and produces spaces and experiences.
The company profile is as follows.
Company name: Paw Co., Ltd.
Address: Harajuku Yamada Building 6F, 6-12-23 Jingumae, Shibuya-ku, Tokyo
Established: August 2018
Contact: info@paw-inc.jp
