"ReFa," the beauty brand of MTG Co., Ltd., will release "ReFa AURA," a hairbrush that brings out the beauty of the scalp and hair, on Wednesday, July 22, 2026.
This new product aims to add shine to the hair and give the scalp a pleasant stimulation through everyday brushing.
"ReFa AURA" features smooth pins coated in 24-karat gold.
MTG says that, combining beautiful design with practicality, it also suits gifts for loved ones.
It delivers the experience unique to ReFa: scalp care and growing beautiful hair through everyday brushing rather than special care.
"ReFa AURA" Overview and Features
"ReFa AURA" is intended to add shine to the hair and give the scalp a cool, pleasant stimulation every time you use it.
It is an item that conditions the scalp environment and leads to beautiful hair through the habit of everyday brushing.
MTG Co., Ltd. states that this product embodies the theme "Aura for your hair. Beauty fills up with every stroke."
Lineup and Sales Information
"ReFa AURA" is offered in three different versions.
ReFa AURA (MODERN color)
The price is ¥23,760 (tax included).
It comes in four colors: Modern Ivory, Modern M Pink, Modern M Mint Green and Modern M Purple.
It is sold at ReFa GINZA, department stores nationwide and the MTG online store.
ReFa AURA (Standard)
The price is ¥13,860 (tax included).
It comes in seven colors: Champagne Gold, Rose Gold, Silver, Aqua Blue, M Pink, M Mint Green and M Purple.
Sales start at ReFa GINZA, department stores and mass retailers nationwide, and the MTG online store, and it is scheduled to go on sale gradually afterward at hair salons, Loft and other places nationwide.
ReFa AURA (Wood color)
The price is ¥16,830 (tax included).
It comes in one color: Wood.
MTG advises contacting stores directly about availability at each store.
About the ReFa Brand and MTG
"ReFa" is a beauty brand with the theme "VITAL BEAUTY."
It proposes new beauty habits that go beyond existing frameworks and aims to offer the joy of beauty regardless of time, place or gender.
For details about the ReFa brand, please see the official site below.
MTG Co., Ltd. has "VITAL LIFE" as its business vision.
To realize healthy, beautiful and vibrant lives for people around the world, it develops brands, products and services in the fields of BEAUTY and WELLNESS.
For corporate information about MTG, please see the corporate site below.
