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ReFa to Release New Hair Care Products in August 2026, With an Advance Display in Ginza

"ReFa," the beauty brand of MTG Co., Ltd., has announced that it will release new products in the hair care category in August 2026.

Ahead of the release, these new products are scheduled to be displayed in advance in turn from mid-July at its flagship store, "ReFa GINZA."

ReFa logo

Expanding the ReFa Hair Care Lineup

With the release of these new products, ReFa's hair care lineup will expand further. The planned products are as follows.

  • ReFa HEART NEW LOOK

  • ReFa Aira CASE Jewel

  • ReFa DRY ME Metal

  • ReFa HEART FRAGRANCE HAIR CARE SERIES

Advance reservations for the "ReFa HEART FRAGRANCE HAIR CARE SERIES" will begin on Wednesday, July 22 at ReFa GINZA, the MTG online store and elsewhere.

Advance Display and Advance Reservation Details

The advance display of the new products will take place in turn at "ReFa GINZA" from mid-July. This gives visitors a chance to experience the actual products before release.

In addition, for one of the products, the "ReFa HEART FRAGRANCE HAIR CARE SERIES," advance reservations are available from Wednesday, July 22 at ReFa GINZA and the MTG online store.

About the ReFa Brand and MTG Co., Ltd.

ReFa is a beauty brand with the theme "VITAL BEAUTY" that proposes new beauty habits beyond existing frameworks. It pursues diverse joys and possibilities of beauty regardless of time, place or gender.

For details about the ReFa brand, please see the official site below.

Its operator, MTG Co., Ltd., has "VITAL LIFE" as its business vision. To realize healthy, beautiful and vibrant lives for people around the world, it develops brands, products and services in the fields of BEAUTY and WELLNESS.

For corporate information about MTG Co., Ltd., please see the corporate site below.

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