JILL STUART Beauty will hold advance-release pop-up events for its fall collection "Blooming Chiffon" in three major cities across Japan, starting Wednesday, July 22, 2026.
Held in turn at Hankyu Umeda Main Store, Isetan Shinjuku and JR Nagoya Takashimaya, the events will offer advance sales of the fall collection and event-exclusive lip colors. Purchase gifts, including a novelty giveaway and an engraving service for lip colors, are also available.
The World of the Fall Collection "Blooming Chiffon"
At these pop-up events, the fall collection will be released in advance, bringing happiness and excitement to the lips and cheeks, like layered petals of soft chiffon. The main product of the collection is "Lip & Cheek Blooming Chiffon," which spreads fresh and light and adds a pure touch of color.
Many other items will also appear ahead of the official release, including limited-edition highlighters and lipsticks and a new eyeshadow palette.
Event Overview
The pop-up events will take place on the following dates and at the following venues.
Hankyu Umeda Main Store, 2nd Floor, Promotion Space 21
- Period: Wednesday, July 22, 2026 to Tuesday, July 28, 2026
Isetan Shinjuku Main Building, 6th Floor, Event Space, ISETAN BEAUTY WEEKS
Period: Thursday, July 23, 2026 to Monday, July 27, 2026
The venue closes at 6:00 p.m. on the last day.
JR Nagoya Takashimaya, 1st Floor, Event Spot Next to the South Escalator
Period: Wednesday, August 5, 2026 to Tuesday, August 11, 2026
The venue closes at 7:30 p.m. on the last day.
* During the event period, some products will go on sale in advance for two days.
* Event dates and venue hours may change depending on circumstances.
Event-Exclusive and Advance-Release Lip Colors
At these events, each venue offers different limited-edition shades and advance-release lip colors.
Limited Shade for Hankyu Umeda Main Store and JR Nagoya Takashimaya
JILL STUART Lip Blossom Glow "201" hydrangea pond
Price: ¥3,520 (¥3,200 before tax)
This limited shade glides on smoothly and spreads fresh, with a glossy, full-bloom color that lasts for hours. The Long Bloom Gel, which forms a gel with the moisture in gases such as the lips and breath, fits the movement of the lips, keeping the makeup film from creasing and the color lasting.
"201 hydrangea pond" is a lavender shade inspired by water droplets shining on hydrangea petals. It contains large pink-to-purple iridescent pearls and medium-sized silver, pink and blue pearls for a rich sparkle.
Advance-Release Shade for Isetan Shinjuku
JILL STUART Crystal Bloom Lip Bouquet Serum "116" precious odontoglossum
Volume: 6 mL
Price: ¥3,740 (¥3,400 before tax)
Released in advance at "ISETAN BEAUTY WEEKS 2026" at Isetan Shinjuku, this lip serum wraps the lips in moisture as if flower essences had melted into it. A pleasant cooling sensation and a plumping effect (from makeup) lead to fuller-looking lips.
The crystal bouquet that sparkles on the cap is kept as it is, while the silver parts of the cap and bottle are replaced with pink gold that gives a hint of gold, for a special design.
"116 precious odontoglossum" is an elegant, glamorous natural pink, like the odontoglossum whose flower language is "special existence," and it contains large pink, gold and silver pearls.
Purchase Gift and Lip Engraving Service
During the event period, a miniature cosmetics keychain is offered as a purchase gift, along with an engraving service for eligible lip colors.
Miniature Cosmetics Keychain (Capsule Toy) Gift
If you purchase ¥6,600 or more (tax included), including the fall collection's "Lip & Cheek Blooming Chiffon," you can take part in one try of the capsule toy "JILL STUART Cosmetics Keychain Collection ~20th Anniversary Edition~." You will receive one of five designs as a gift, and receive an additional one for each further ¥6,600 (tax included) purchased (up to five per person).
* You cannot choose the design.
* The gift ends when supplies run out.
* In stores, you can turn the capsule toy machine yourself.
* They cannot be used as cosmetics.
For details, please see the capsule toy campaign page below.
Lip Color Engraving Service
During the period, if you purchase "Lip Blossom Glow" or "Lip Blossom Balm," you can have a name, a message or anything you like engraved free of charge. You can create a special lipstick suited to gifts and anniversaries.
The color-tint options available differ by venue.
Hankyu Umeda Main Store: standard pink, silver, glittery purple
Isetan Shinjuku: standard pink, pastel blue
JR Nagoya Takashimaya: standard pink, white, glittery blue, metallic purple
* The standard color tint is pink. During the period only, you can choose any color you like.
Related Information
JILL STUART has launched a special site celebrating the brand's 20th anniversary. You can find the details here.
The latest information is also posted on the official JILL STUART Beauty accounts.
