"Skinity," a comprehensive skin-concern community run by DECENCIA Inc., and "La La La Sana," the official community of LaSana, a hair care and skin care brand run by Yamasaki Co., Ltd., have launched a joint project starting July 20, 2026, that spans skin, hair and scalp and invites people to think about their own beauty and daily self-care.
Under the theme "Skin and hair, my own beauty.," the project is holding a summer self-care campaign at the same time.
Background of the Project and Shared Goals
DECENCIA and LaSana started this project out of a shared wish to not only solve beauty concerns but also to support each person in spending every day in a positive way, as themselves.
Skin and hair/scalp are often talked about as separate categories, but for consumers they are deeply tied to daily mood and a sense of self. The two companies say it is important to look at them together and treat them as self-care for living comfortably as oneself.
The project came about after Skinity users shared comments such as "I care about hair and scalp care as well as skin care" and "I love using LaSana products."
First Campaign: Themed "Knowing Yourself Now"
For the first phase of the project, participatory campaigns themed "knowing yourself now" are being held at both communities at the same time.
Participants can reflect on their condition and daily care habits, and find hints for caring for themselves through both skin and hair/scalp.
Campaign Details at Each Community
Period: Monday, July 20, 2026 to Sunday, August 2, 2026, 11:59 p.m. (planned)
Participating sites:
DECENCIA's comprehensive skin-concern community "Skinity": https://community.decencia.co.jp/
LaSana's official community "La La La Sana": https://community.lasana.co.jp/
Campaign details:
Skinity: Among those who take DECENCIA's "Sensitivity Score" diagnosis and post the result in the community, 50 winners drawn by lottery will receive a DECENCIA series skin care sample set.
La La La Sana: Among those who take the "Self-Love Diagnosis" and post the result in the community, 50 winners drawn by lottery will receive a 4-day sample set of LaSana's "Premiol" series.
* You can join each campaign by registering as a member of each community.
* For details such as eligibility, prizes and how to enter, please check the campaign page in each community.
What's Next
The first phase uses "knowing yourself now" as a starting point to reconsider how people relate to their skin, hair and scalp, creating opportunities for participants to discover new insights together.
The second phase is planned to build on the insights from the first, inviting each person to face themselves, including changes in the condition of their skin and hair, and to find and nurture their own kind of beauty.
About Each Community
Skinity
This is a comprehensive skin-concern community run by DECENCIA.
People with various skin concerns, such as sensitivity, instability, dryness, pores and dullness, gather to share how they approach their skin and their daily skin care routines.
Community site: https://community.decencia.co.jp/
La La La Sana
This is an official community created together with customers who love LaSana products.
In addition to useful beauty information and exclusive events and campaigns, participants interact through photo posts and bulletin boards, and the community provides a place where customers and the brand can interact and co-create through in-person events and product development.
Community site: https://community.lasana.co.jp/
About DECENCIA Inc.
DECENCIA is a skin care brand for sensitive skin in the POLA ORBIS Group.
Based on the quality standards of the Pola Chemical Industries research institute and its own insight into sensitive skin, it develops products that pursue the essence of skin care. Out of its wish to "end skin unfairness," it offers skin care that frees the hearts and skin of people troubled by sensitive skin.
DECENCIA official online store: https://www.decencia.co.jp/
