Initial Inc. has decided to hold "SHIP EXPO 2026AW," a joint exhibition for the media that brings together companies and brands in beauty and fashion-related businesses, including cosmetics, skincare, and beauty devices.
At this exhibition, to be held on Friday, October 30, 2026, the latest beauty trend information will be presented under three themes: "Christmas coffrets," "spring 2027 cosmetics," and "new 2027 UV care."
"SHIP EXPO 2026AW" Overview and Call for Exhibitors
"SHIP EXPO 2026AW" was planned in response to requests from media professionals, such as "we want to learn about timely trends all at once" and "we want to cover and photograph products from multiple companies together."
The company has begun recruiting companies and brands that wish to exhibit.
Event Overview
Name: SHIP EXPO 2026AW
Date and time: Friday, October 30, 2026, 11:00–13:00 and 15:00–17:00
Venue: Vector Studio A and Vector Lounge (ONE AOYAMA, 4-15-1 Akasaka, Minato-ku, Tokyo)
Access:
7-minute walk from Exit 4 of Aoyama-itchome Station (Tokyo Metro Ginza Line and Hanzomon Line, Toei Subway Oedo Line)
7-minute walk from Exit A of Akasaka-mitsuke Station (Tokyo Metro Marunouchi Line and Ginza Line)
Format: Free viewing (media and influencers freely visit each company and brand booth)
Companies wishing to exhibit can apply using the form below.
SHIP EXPO 2026AW booth exhibitor application form
Features of the Exhibition for Media and Influencers
At the previous "SHIP EXPO 2026SS," 11 companies exhibited and a total of 70 media professionals and influencers attended.
The participating influencers had a combined total of more than 1.6 million followers.
This "SHIP EXPO 2026AW" will be held as a preview-style event so that attendees can efficiently gather the latest beauty trends and new product information for the autumn and winter season.
Photo booths tailored to seasons and themes, such as "Christmas coffrets you can still get in time," "new 2027 UV care," and "2027 spring cosmetics news," are also planned, giving media and influencers opportunities to share information and take photos.
Optional Plans to Support Awareness Building
To help exhibiting companies and brands build awareness, in addition to booth exhibition, bundled SNS posting plans and boost plans with guaranteed views for vertical videos are also available.
Basic Plan
This plan bundles booth exhibition with gifting to attendees.
Through product displays, the aim is to convey the brand's appeal directly to participating media and influencers, and to broaden opportunities that lead to future coverage and social media posts through communication with attendees, product experiences, and sampling.
Optional Boost Plan: Beauty Account Instagram Feed Post (guaranteed total of 300,000+ followers)
Influencers who specialize in beauty content try the products and introduce their appeal and feel of use in Instagram feed posts.
The featured influencers have a combined total of more than 300,000 followers. Because each post features only one brand, this plan allows the product's features and commitments to be conveyed carefully.
Kaho Sagawa and RIE are introduced as some of the participating beauty influencers.
Kaho Sagawa / Beauty Creator
Instagram (104K): @kaho.skincare
TikTok (7K): @kaho.skincare
RIE / Makeup Artist
Instagram (83K): @rieyoshizawa
TikTok (6K): @rieyoshizawa
Optional Boost Plan: Short-Video Reporting Team TikTok Post (200,000 views guaranteed)
Products and scenes from the booths on the day will be shared from a total of five TikTok accounts with a keen sense for trends.
With a guarantee of 200,000 views in total, this plan can be expected to build awareness among a wide range of users. Multiple brands may be introduced together within a single post.
Optional Boost Plan: Modelpress SNS Post
a. IG FEED post
Products are introduced from Modelpress's Instagram account, which has 300,000 followers, under themes that match the season and trends, such as Christmas coffrets, spring cosmetics, and UV care items launching in 2027.
The aim is to convey the products' appeal to users with a keen sense for beauty from an angle that attracts attention. Multiple brands may be introduced together within a post, in line with the theme.
b. IG FEED + X + TikTok posts
Products are introduced from Modelpress's Instagram, X, and TikTok under themes that match the season and trends, such as Christmas coffrets, spring cosmetics, and UV care items launching in 2027.
The aim is to convey the products' appeal to a wide range of users by leveraging its reach of more than 2 million total followers. Multiple brands are introduced together within a post, and the theme and order of appearance can be discussed.
Business Development of "SHIP," Supporting the Beauty Industry
"SHIP" is an SNS marketing label specializing in the beauty industry. It offers new marketing support services centered on the following three businesses.
SHIP consulting (beauty PR consulting business)
A consulting division dedicated to beauty has been established, centered on PR consultants with a track record of more than 200 beauty projects a year.
Drawing on expertise in the beauty industry, PR-minded creativity, and data analysis skills based on performance data from numerous beauty industry projects, it formulates and carries out SNS marketing strategies that solve clients' challenges.
SHIP creators (creator label business)
It has agent contracts with influencers, creators, and beauty experts who specialize in beauty. The combined followers of its contracted creators have exceeded 10 million.
Working closely with beauty creators, it handles the planning, production, and distribution of highly influential content end to end. From pre-marketing to creating buzz and fostering trends, it supports effective marketing activities by leveraging the creativity and content development skills of SHIP-registered creators.
SHIP media (beauty media business)
It has launched a specialized media business focused on beauty that could become a new option for marketing activities in the beauty industry.
The aim is to develop new solutions in the areas of short-video trends and digital marketing.
Operation of the "Misato Ugaki's Beauty Research Club" TikTok Account
Since August 2025, SHIP has been operating the TikTok account "Misato Ugaki's Beauty Research Club," which features Misato Ugaki.
About a year after its launch, the account is reported to be growing steadily, with 16 million total views, 14 million total viewers, and more than 29,000 followers.
Account Overview
Account name: Misato Ugaki's Beauty Research Club
Account URL: Misato Ugaki's Beauty Research Club on TikTok
Content: Cosmetics reviews, skincare, hair care, makeup techniques, beauty gadgets, and more
Operated by: Beauty SNS marketing label "SHIP" (Initial Inc.)
Some of the SHIP Contracted Creators
As of July 2026, many creators are under contract with SHIP. Here are some of them.
Romi / Beauty Influencer
Instagram (257K)
TikTok (440K)
From department store cosmetics to affordable brands, she has won the support of women in their 20s and 30s with posts that share real-world impressions through buy-every-shade hauls and thorough comparison reviews. In addition to posting on her own social media, she also writes for and takes part in conversations in beauty magazines, and is a creator with a high level of trust in her expertise.
Zutti Mattia / Beauty Creator
TikTok (783K)
YouTube (539K)
Instagram (618K)
Fuji / Beauty Creator
Instagram (209K)
TikTok (812K)
YouTube (211K)
Ai / Beauty Influencer
Instagram (351K)
TikTok (761K)
Ai / Beauty Influencer
TikTok (461K)
YouTube (59K)
Instagram (100K)
Kaho Sagawa / Beauty Creator
Instagram (107K)
TikTok (7K)
RIE / Makeup Artist
Instagram (83K)
TikTok (6K)
Nanana | No-Foundation Project / Influencer and Blogger
X (156.9K)
Instagram (54K)
Tomato Soncho / Cosmetics Specialist
Instagram (120K)
X (29K)
YouTube (9K)
Aoi / Beauty Creator
Instagram (61K)
TikTok (6K)
Yui / Influencer
- Instagram (101K)
Daichi / Influencer
- Instagram (53K)
Hiroki / Beauty Expert
X (141K)
Instagram (9K)
Initial Inc. is a group company responsible for the strategic PR business of Vector Inc., a leading PR company in Asia. Drawing on the diverse solutions of the companies in the Vector Group, it provides clients with optimal communication strategies.
