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Korean Vegan Brand "Verries" Holds POP UP at Hankyu Umeda Main Store, Unveiling New Base Makeup Items in Japan for the First Time

Verries, a vegan clean beauty brand from Korea, will hold a limited-time POP UP STORE for seven days, from Wednesday, July 22 to Tuesday, July 28, 2026, at "Something Good Studio" on the 4th floor of Hankyu Umeda Main Store in Osaka.

At this event, in addition to the brand's popular items, new base makeup items will be unveiled and sold in Japan for the first time.

Verries Holds a Limited-Time POP UP Store at Hankyu Umeda Main Store

The concept of this POP UP STORE is "Vitamin × KIDULT × SUMMER," which blends Verries' signature vitamin concept, a playful kidult sensibility and a refreshing summer mood.

Photo spots where visitors can experience the brand's world with all five senses, various purchase benefits and participatory events will also be prepared, creating a space where visitors can enjoy the charm of Verries.

The event runs from Wednesday, July 22 to Tuesday, July 28, 2026. The venue is Something Good Studio, 4th floor, Hankyu Umeda Main Store, 8-7 Kakuda-cho, Kita-ku, Osaka.

New Base Makeup Items Unveiled in Japan for the First Time

At the POP UP venue, new base makeup items making their debut in Japan will be sold together with the brand's representative popular products.

<New product>

  • Verries Vita Cover Concealer (01. Veil / 02. Ivory / 03. Vanilla)

    • Price: ¥1,595 (tax included) / 5 ml

    • Features: Although it goes on thinly, it has high coverage like a foundation and naturally covers spots, dark circles and acne marks. It uses a silicone tip and contains vitamins, so you can use it hygienically while also supporting care for noticeable pigmentation.

<New color release>

  • Verries Peptide Color Lip Plumper 06. Raspberry Cool

    • Price: ¥1,980 (tax included) / 4.1 g

Set of four Verries cosmetics

Popular Items Also in the Lineup

In addition to the new products, a wide range of Verries' popular items are also in the lineup.

  • Verries Peptide Color Lip Plumper (01. Sherbet / 02. Espresso / 03. Cherry Coke / 04. Sakura Latte / 05. Milk Tea)

    • Price: ¥1,980 (tax included) / 4.1 g

    • Features: A daily plumper with a gentle formula that can be used casually every day. It gives lips natural volume and shine.

  • Verries 365 Vita Cushion (No. 19 / No. 21)

    • Price: ¥2,970 (tax included) / 11.5 g

    • Features: A clear tone-up cushion that brightens the skin naturally and evens out subtle unevenness in skin tone.

  • Verries 365 Vita Sun Base

    • Price: ¥2,200 (tax included) / 40 ml

    • Features: A foundation-free sun base that evens out and beautifies the skin tone while keeping the skin softly moisturized all day.

Verries cosmetics set

Purchaser-Only Benefits and Participatory Events

During the POP UP, original novelty gifts will be given according to the purchase amount.

  • Purchase of ¥10,000 (tax included) or more: Verries original bag

  • Purchase of ¥7,000 (tax included) or more: Verries original pouch

  • Purchase of ¥5,000 (tax included) or more: hand mirror + mini lip plumper

Verries novelty gifts

An Instagram follow event will also be held.

  • Product purchase + Instagram follow

    • If you purchase a product and follow the official Verries Instagram, you can try the capsule toy machine once.

    • Prizes: 1st prize original pouch, 2nd prize mini lip plumper, 3rd prize hand mirror

  • Instagram follow

    • If you follow the official Verries Instagram, you can take part in a prize draw once.

    • Prizes: 1st prize mini lip plumper, 2nd prize hand mirror, 3rd prize blank

*One novelty item can be chosen from the eligible products according to the purchase amount. Quantities are limited, and the offer ends as soon as they run out. Novelty items cannot be exchanged, returned or redeemed for cash.

Verries, Which Champions "Wellness goes fun"

Verries is a vegan clean beauty color makeup brand from Korea whose brand slogan is "Wellness goes fun."

It reinterprets wellness and beauty as a "fun experience," combining skincare-minded formulas with pop designs that make you want to pick them up. It proposes a new K-Beauty category that satisfies both functionality and sensibility.

In 2026, the brand had a successful mega debut on Qoo10 and held a one-month POP UP STORE at Central Department Store in Thailand, actively expanding the brand in global markets. It is raising its presence in overseas markets such as Japan and Thailand and continues to grow as a K-Beauty brand.

Official Verries Information

For more detailed information about Verries, please check the official pages below.

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