On July 21, 2026, eBay Japan G.K., which operates the online shopping mall "Qoo10," announced that it has decided all 50 winning items of the "Qoo10 MEGA BEAUTY AWARDS 2026 First Half."
This time's theme is "NEW WAVE BEAUTY." Among the items selected based on a combination of purchase results on Qoo10, a public vote with a total of 241,234 votes from 196,420 participants, and an online review by five beauty experts, COSRX Official's "RX The Alpha-Arbutin Serum" won the Overall Award No. 1.
About the Qoo10 MEGA BEAUTY AWARDS 2026 First Half
The "Qoo10 MEGA BEAUTY AWARDS" honor beauty items supported by Qoo10 users. From 2026, the awards are held twice a year, split into first-half and full-year awards.
The selection emphasizes three criteria, "customer voice," "sales results," and "innovation," and is carried out through purchase results (December 10, 2025 – June 11, 2026), a public vote (June 15 – June 24, 2026), and an online review by beauty experts.
Overall Award Winners
Overall No. 1: RX The Alpha-Arbutin Serum (COSRX Official)
As an item that supports a luminous look, beauty experts have commented that it "can be recommended for all ages and all genders."
RX The Alpha-Arbutin Serum product page
Overall No. 2: Vitamin 10 PORESTRIX™ Serum (Anua Qoo10 Official)
Beauty experts give it high marks: "It absorbs smoothly without stickiness, with penetration* that is outstanding," they say. *Down to the stratum corneum
Vitamin 10 PORESTRIX™ Serum product page
Overall No. 3: THEVITA Retinal Shot Tightening Booster (celimax official)
One beauty expert commented that they noticed smoother skin after a few days of use, and it is said to be easy to keep using even for those with sensitive skin.
THEVITA Retinal Shot Tightening Booster product page
Overall No. 4: Hero Cushion (APRILSKIN Official)
This cushion foundation has fine powder that clings to the skin and covers pores and uneven skin tone. Formulated with moisturizing ingredients, it keeps skin hydrated and maintains a beautiful semi-matte finish.
Overall No. 5: Mild Cleansing Oil (FANCL Official Shop Qoo10 Store)
It is praised for combining strong cleansing power with gentleness to the skin, and is characterized by leaving no tight feeling after rinsing.
Mild Cleansing Oil product page
Special Award Winners
The following special awards were also announced at the "Qoo10 MEGA BEAUTY AWARDS 2026 First Half."
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[MEGA Review] No. 1: Jel-Fit Gloss (AMUSE_official)
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[MEGA Repeat Buy] No. 1: Foundation Spout Pouch (ABOUT TONE Official_JP)
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[MEGA MEN's] No. 1: Moisture Bubble Cleansing Water (REJURAN_OFFICIAL)
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[MEGA Rookie] No. 1: Heartleaf 77 B3 ZINC™ Soothing Serum (Anua Qoo10 Official)
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*1: Houttuynia cordata flower/leaf/stem water (skin-conditioning ingredient) *2: Hydrolyzed hyaluronic acid (moisturizing ingredient)
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[Mega Sale / Q ONLY Set] No. 1: Pink Denim Edition Base Makeup Set (BANILA CO Official)
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[Public Vote] No. 1: Han-All Brow Cara (rom&nd Official Shop)
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[Best Packaging] No. 1: Ribbon Cherry Glossy Beauty Brush (medicube)
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[Start Banking Skin Now] No. 1: Raw VC Whitening* Serum (Yunth Online Store Qoo10 Store)
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*Suppresses melanin production and prevents spots and freckles
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[Be Yourself] No. 1: The Cleansing Balm Black Repair (Premier Anti-Aging Official Shop Qoo10 Store)
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*Due to dirt and old keratin
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[Breakthrough] No. 1: Bouncy Pudding Tone-Up Base (TIRTIR OFFICIAL)
Category Award Winners
In the Category Awards, where 35 items in total were selected, the following items took No. 1 in their respective categories.
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Skincare/Basic Cosmetics/Toner No. 1: Ultra-Low Molecular Hyaluronic Acid Toner (ISNTREE Official)
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Skincare/Basic Cosmetics/Serum No. 1: RX The Alpha-Arbutin Serum (COSRX Official)
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Skincare/Basic Cosmetics/Emulsion & Cream No. 1: Madeca Cream Time Reverse (Centellian24official)
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Skincare/Basic Cosmetics No. 1: THEVITA Retinal Shot Tightening Booster (celimax official)
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Skincare No. 1: Mild Cleansing Oil (FANCL Official Shop Qoo10 Store)
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Base Makeup No. 1: Hero Cushion (APRILSKIN Official)
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Point Makeup No. 1: Soft Blurring Eye Palette (WAKEMAKE Official)
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Hair Care No. 1: PDRN Reedle Shot Brush Hair Serum (VT Qoo10 Official Shop)
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Body Care No. 1: Retinol Body Cream ([Japan Official] ADVANCED CLINICALS)
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UV Care No. 1: Hyalu-Cica Water-Fit Sun Serum (SKIN1004 OFFICIAL)
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Colored Contact Lenses No. 1: MOLAK One-Day Colored Contact Lenses (colored contact lens shop LILY ANNA)
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Inner Beauty No. 1: Choleology Cut PRO (FOODOLOGY Qoo10 Official Shop)
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Beauty Appliances No. 1: Eleki Lift (Brighte Online Store Qoo10 Store)
Details of all winning items can be found on the special page below.
Qoo10 MEGA BEAUTY AWARDS 2026 First Half special page
Limited-Time Sale on Winning Items and Display at JR Harajuku Station
Qoo10 will hold "Mega Po," a limited-time sale on the winning products of the "Qoo10 MEGA BEAUTY AWARDS 2026 First Half," from 0:00 on Saturday, August 1 to 23:59 on Sunday, August 9, 2026.
Mega Po limited-time sale page
In addition, from Wednesday, July 22 to Monday, August 17, 2026, a total of 38 awards, including Overall Awards No. 1 to No. 5, the No. 1 of each Category Award, and the No. 1 of each Special Award, will be displayed across 40 panels on the platform doors at JR Harajuku Station.
Qoo10 MEGA BEAUTY AWARDS 2026 First Half Overview
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Announcement date: Tuesday, July 21, 2026
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Organizer: Qoo10 (eBay Japan G.K.)
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Awards: 50 in total (5 Overall Awards, 35 Category Awards, 10 Special Awards)
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First-half theme: "NEW WAVE BEAUTY"
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Evaluation criteria: Purchase results (December 10, 2025 – June 11, 2026), public vote (June 15 – June 24, 2026), and an online review by five beauty experts
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Eligible categories: Skincare and basic cosmetics, base makeup, point makeup, hair care, body care, UV care, colored contact lenses, inner beauty, beauty appliances
