Styling Life Holdings Co., Ltd. will exhibit at "TOKYO GX ACTION MUSEUM," a hands-on GX event held at Tokyo Big Sight from Saturday, July 25 to Sunday, July 26, 2026.
Under its concept "Serious, Fun, Cool®," the company announced that it will set up a sustainable experience booth guided by the popular character Barbapapa.
A variety of content that encourages eco-friendly behavior change
At the Styling Life Holdings booth, several programs are prepared so that visitors can raise their awareness of environmental care while having fun.
Barbapapa Car and photo spot
The "Barbapapa Car," with its distinctive pink body, will be set up in the booth. Visitors can use it as a photo spot to make memories of the event.
*A copyright notice is required when using images of Barbapapa. Standard form: ©2026 Alice Taylor & Thomas Taylor ALL RIGHTS RESERVED
Display of the eco-friendly umbrellas "U-DAY"
Eco-friendly umbrellas will be on display from "U-DAY," a weather goods brand. They include "RE:PET," made from recycled PET bottle material, and "bambrella," which combines natural materials such as bamboo and wood with recycled materials.
Through these products, a planet-friendly lifestyle that can start with everyday weather goods is proposed.
RE:PET product information: https://www.because-jp.com/pages/re-pet
bambrella product information: https://www.because-jp.com/blogs/feature/bambrella
Drawing workshop on non-standard vegetables
At the co-created booth with ZERO Inc., which works on food loss and CO2 reduction, a "drawing workshop on non-standard vegetables" will be held. Visitors can use food pens to draw on non-standard vegetables, which are perfectly tasty but do not reach the market because of their size or shape.
This workshop aims to raise awareness of food loss reduction through play, mainly among families. The finished vegetables can be taken home for display or for cooking.
ZERO Inc. official website: https://www.nofoodloss.com/
Other sustainable exhibits
In the booth, initiatives related to SDGs actions will be introduced, such as a display of products from "PLAZA BASICS," the original brand of PLAZA Style, and the installation of the "Food Loss Reduction Box ZERO," which encourages behavior change among employees and customers.
On the day, a capsule toy machine is also available, where visitors who answer a survey can win items by lottery.
"TOKYO GX ACTION MUSEUM" event overview
Details of "TOKYO GX ACTION MUSEUM," in which Styling Life Holdings exhibits, are as follows.
Event name: TOKYO GX ACTION MUSEUM
Dates: Saturday, July 25 – Sunday, July 26, 2026
Hours: 11:00–20:00
Organizer: TOKYO GX ACTION 2026 Executive Committee (Tokyo Metropolitan Government, Tokyo Metropolitan Environmental Public Foundation, Tokyo Big Sight Inc., Secretariat of the Tokyo Waterfront City Town Development Council, Koto City)
Venue: Tokyo Big Sight West Hall 2 (booth inside "GX ART & FASHION STREET")
Access: 7-minute walk from Kokusai-Tenjijo Station on the Rinkai Line, 3-minute walk from Tokyo Big Sight Station on the Yurikamome
Admission: Free
Official event URL: https://tokyo-gx-action.jp/event2026/
Styling Life Holdings' initiatives
Styling Life Holdings Co., Ltd. proposes new lifestyles through everyday household goods, cosmetics and more. The company says it believes it has a responsibility to communicate the importance of an earth-friendly "way of living with things" and "everyday choices."
Through its participation in this event, it aims to create participatory experiences that go beyond a mere display of environmental technology and make visitors feel, "I'd like to try this myself." By making food loss reduction and the circulation of resources feel closer to home through a workshop using non-standard vegetables and a display of umbrellas made from recycled PET bottle material, it announced that it hopes each person's daily actions will help build a rich future for Tokyo.
Styling Life Holdings Co., Ltd. official website: https://www.stylinglife.co.jp/
