Styling Life Holdings Inc. will exhibit at "TOKYO GX ACTION MUSEUM," a hands-on GX event to be held at Tokyo Big Sight from Saturday, July 25 to Sunday, July 26, 2026.
The company announced that, under the concept of "Seriously, Joyfully, Stylishly®," it will set up a sustainable experience booth guided by the popular character Barbapapa, so that each and every resident of Tokyo can change their behavior toward environmental consideration.
Barbapapa Car Appears, Offering Sustainable Experiences
A cute "Barbapapa Car" with an eye-catching pink body will be set up inside the booth.
Visitors can enjoy it as a photo spot, and it is likely to add excitement to the event.
*If you use images of Barbapapa, please include the copyright notice. Basic form: ©2026 Alice Taylor & Thomas Taylor ALL RIGHTS RESERVED
Eco-Friendly Umbrellas on Display: The Lifestyle Proposed by "U-DAY"
From "U-DAY," a brand of weather goods, eco-friendly umbrellas will be displayed.
Featured items include "RE:PET," a sustainable umbrella made from recycled PET bottle material, and "bambrella," which uses natural materials such as bamboo and wood together with recycled materials.
Through these products, the company says it proposes an earth-friendly lifestyle that can begin with everyday weather goods.
RE:PET product page: https://www.because-jp.com/pages/re-pet
bambrella feature page: https://www.because-jp.com/blogs/feature/bambrella
Food Education Workshop with Non-Standard Vegetables, Contributing to Food Loss Reduction
At the booth co-created with "ZERO Inc.," which works on reducing food loss and CO2, a "Non-Standard Vegetable Drawing Workshop" will be held.
This is a workshop for children in which they draw pictures with food pens on "non-standard vegetables" — vegetables that are perfectly good to eat but do not reach the market because of their size or shape.
Aimed mainly at families, it is a participatory program that raises awareness of food loss reduction through play. The finished vegetables can be taken home to display or to cook.
- ZERO Inc. official website: https://www.nofoodloss.com/
Other Sustainability Initiatives and Visitor Benefits
Inside the booth, SDG actions will be introduced, such as a display of products from PLAZA BASICS, the original brand of Plaza Style, and the installation of the "Food Loss Reduction Box ZERO," which encourages behavior change among employees and customers.
In addition, a capsule machine is available where, if you answer a survey on the day of the event, you can win a nice item by lottery. *Quantities are limited
Event Overview
The overview of "TOKYO GX ACTION MUSEUM" is as follows.
Event name: TOKYO GX ACTION MUSEUM
Dates: Saturday, July 25 to Sunday, July 26, 2026
Hours: 11:00 to 20:00
Organizer: TOKYO GX ACTION 2026 Executive Committee
(Tokyo Metropolitan Government, Tokyo Metropolitan Environmental Public Service Corporation, Tokyo Big Sight Inc., Secretariat of the Tokyo Waterfront City Town Development Council, Koto City)Venue: Tokyo Big Sight West Hall 2 (booth inside "GX ART & FASHION STREET")
Access: 7-minute walk from Kokusai-tenjijo Station on the Rinkai Line, or 3-minute walk from Tokyo Big Sight Station on the Yurikamome
Admission: Free
Official event URL: https://tokyo-gx-action.jp/event2026/
Through its participation in this event, Styling Life Holdings aims to create participatory experiences that make visitors think, "I'd like to try this myself." It says it hopes visitors will feel food loss reduction and the circulation of resources as more familiar matters, and that each person's daily actions will spread into a circle that creates a richer future Tokyo.
About Styling Life Holdings Inc.
Styling Life Holdings Inc. is a company of the TBS Group. In every era, however values change, it continues to propose valuable new products and create goods for the "lifestyle that suits oneself" and the "new, free way of living" that customers seek. It strives to provide spaces and services, such as shops and salons, where people can spend comfortable and enjoyable time.
Company name: Styling Life Holdings Inc.
Representative: Kyoko Nagaoka, Representative Director, Executive Officer and President
Address: Head office, Shinjuku Front Tower, 2-21-1 Kita-Shinjuku, Shinjuku-ku, Tokyo
Company URL: https://www.stylinglife.co.jp/
The company has the following operating companies.
Styling Life Holdings Inc. Plaza Style Company
It operates retail of lifestyle goods, directly managed stores, a franchise business and a licensing business. With store brands such as PLAZA, it is supported by customers across a wide range of age groups.Styling Life Holdings Inc. BCL Company
It develops, manufactures and sells basic skincare, makeup cosmetics, quasi-drugs and more. Its products are handled at about 30,000 stores in Japan and in about 40 countries overseas.CP Cosmetics Inc.
It develops, manufactures and sells cosmetics, quasi-drugs and more, and operates about 1,240 "CP Salons" nationwide, run by agents with exclusive sales contracts.Because Co., Ltd.
It plans and wholesales umbrellas. Under the "because" brand it offers weather goods such as rain umbrellas, parasols and raincoats, and it also runs the sustainable brand "U-DAY."C's Market Co., Ltd.
It carries out advertising, PR and marketing, the operation of cosmetics and apparel stores in department stores, and the manufacture, sale and operation of its own brands. With corporate entities in Japan and Korea, it develops a business model that links the two countries.
