Hair care brand LOVECHROME® will reopen its flagship store in Omotesando, "LOVECHROME TOKYO HAIR & SCALP LAB OMOTESANDO," after a renovation on Friday, July 24, 2026.
According to YC.Primarily Co., Ltd., the renovation rebuilt the space around the Japanese aesthetic ideas of "beauty in function," "shadow" and "ma (space between)." The store will operate as a multi-concept store with a hair salon, nail salon, boutique and cafe.
"LOVECHROME TOKYO HAIR & SCALP LAB OMOTESANDO" opens as a new space
"LOVECHROME TOKYO HAIR & SCALP LAB OMOTESANDO" aims to offer visitors a time that restores body and mind in a space that harmonizes quiet functional beauty, the delicate shine woven by light and shadow, and the calming breathing room that comes while combing your hair.
The company says it will offer a refined time in which your senses sharpen with each visit and you can carefully face yourself.
The full lineup in the boutique area
The boutique area carries the full LOVECHROME lineup, including the latest items.
Hair combs, shampoos, treatments, shower heads, hair dryers and more are on display, and you can actually try hair oils, hair fragrances and more. Engraving service and gift wrapping are also available for special gifts.
A hair salon specializing in hair quality improvement and aging care
The hair salon, at the heart of the store, offers services specializing in hair quality improvement and aging care.
LOVECHROME staff listen to hair and scalp concerns that come with age and lifestyle, and suggest the best care based on specialized knowledge and skills. Treatments use the brand's popular hair combs and salon-developed shampoos and treatments.
"333.cafe by LOVECHROME" supports inner beauty
The inner beauty cafe "333.cafe by LOVECHROME" is also on site.
With "Primarily Beauty" (original beauty) as the brand's origin, it values care from the inside as well as the outside. The menu is themed around balancing the body's "circulation."
As healthy menu items that make use of the power of nature, it serves salads and fruit dishes made lavishly with fresh domestic vegetables and fruits sourced from the salad specialty shop "MARGO." These are available for takeout, and the salads come in a cup style that you shake to mix.
An oil-free soup curry made in collaboration with the retort food brand "Noilly" is also served. It is a healthy dish developed jointly by TV personality Rie Mochizuki, culinary researcher Namie Omi and dietitian Yuki Ishiguro.
Renovation opening commemorative campaign
To mark the reopening, the following campaigns will be held.
Period: Friday, July 24, 2026 to Friday, August 7, 2026
Benefit 1: A hair care set for nurturing beautiful hair as a gift
Every customer who purchases a LOVECHROME hair comb will receive salon-quality "Professional Shampoo & Treatment (about 5 days' worth)." *Quantities are limited, and the offer ends when they run out.
Benefit 2: Free "name engraving service"
During the period, customers who purchase a hair comb priced at ¥10,000 or more (tax included) can use the "name engraving service" free of charge. *Engraving may not be possible depending on the type or material of the comb.
About the "LOVECHROME®" brand
Since its founding in 2011, "LOVECHROME®" has won the support of professionals pursuing beautiful hair, and the Japan-born hair care brand will celebrate its 15th anniversary in 2026.
The brand offers hair combs and more that use its original special surface-treatment technology, "JP CHROME-TECH®," to reduce friction and attract and disperse static electricity, gently detangling hair. It reportedly promotes environmental conservation by adopting manufacturing processes that consider environmental impact and by collecting and recycling materials.
In recent years, it has expanded overseas in earnest, centered on New York and Paris, and has earned recognition from professionals abroad.
Store information
Store name: LOVECHROME TOKYO HAIR & SCALP LAB OMOTESANDO
Renewal opening date: Friday, July 24, 2026
Address: 107-0062, 4-17-2 Minamiaoyama, Minato-ku, Tokyo, YC.P building
Hours: 11:00-21:00 *The hair salon and nail salon are closed every Tuesday
