The luxury skincare brand LA PRAIRIE will take part in "ISETAN BEAUTY WEEKS 2026," held at the event space on the 6th floor of the Main Building of Isetan Shinjuku from Wednesday, July 29 to Monday, August 3, 2026.
At the venue, a quick facial treatment focused on the eye area and a touch-up service by a skincare expert will be offered.
In addition, "SC Concealer Foundation," a long-loved base makeup item, will be released in advance of its nationwide launch.
Special kits from the Skin Caviar Collection and gifts exclusive to the venue are also available, making it six days to experience the world of LA PRAIRIE, from skincare to makeup.
"SC Concealer Foundation" goes on advance sale at Isetan Shinjuku
"SC Concealer Foundation," part of LA PRAIRIE's Skin Caviar Collection, has evolved further through a product update.
Combining skincare thinking with makeup thinking, this item will go on advance sale at Isetan Shinjuku from Wednesday, July 29 at "ISETAN BEAUTY WEEKS 2026," ahead of its nationwide launch on Tuesday, September 1, 2026.
It is a chance to be among the first to try the new "SC Concealer Foundation," which delivers a finish full of firmness and radiance.
Isetan Shinjuku advance release date: Wednesday, July 29, 2026
Updated product release date: Tuesday, September 1, 2026
"SC Foundation Special Kit" also arrives
To celebrate the release of the updated "SC Concealer Foundation," a special kit has been prepared that combines a lotion and a serum from the Skin Caviar Collection.
The price is ¥42,460 (tax included).
The set contains the following.
SC Concealer Foundation 30mL / 2g
SC Essence-in-Lotion (lotion) 10mL
SC Liquid Lift N (serum) 5mL
*This kit is available in limited quantities and ends when sold out.
Eye care experience and touch-up service by an expert
At the event venue, a quick facial treatment centered on the eye area, incorporating the LA PRAIRIE method, will be offered.
You can enjoy a pleasant treatment together with eye care products that care for the delicate eye area.
Period: Wednesday, July 29 – Monday, August 3, 2026
How to participate: Reservation required
*For details, please contact LA PRAIRIE at Isetan Shinjuku.
Special touch-up service by skincare expert Randolph Chun
For three days, from Thursday, July 30 to Saturday, August 1, Randolph Chun, Regional Education Director, will visit Japan.
A special touch-up service by an expert well versed in LA PRAIRIE's products and skincare method will be offered for a limited time.
Period: Thursday, July 30 – Saturday, August 1, 2026
How to participate: Reservation required
*For details, please contact LA PRAIRIE at Isetan Shinjuku.
"ISETAN BEAUTY WEEKS 2026" special kits on sale
During the event, special kits that let you experience LA PRAIRIE's signature Skin Caviar Collection will be sold in limited quantities.
SC Liquid Lift Discovery Kit
Price: ¥74,030 (tax included)
A kit that lets you try the Skin Caviar Collection's eye cream and moisturizer together with LA PRAIRIE's popular serum "SC Liquid Lift N."
SC Liquid Lift N (serum) 30mL
SC Luxe Eye Cream N (eye cream) 3mL
SC Luxe Cream N (moisturizer) 5mL
SC Liquid Lift Complete Kit
Price: ¥110,770 (tax included)
A kit centered on LA PRAIRIE's popular serum "SC Liquid Lift N," combined with an eye serum, eye cream and moisturizer.
SC Liquid Lift N (serum) 50mL
SC Luxe Eye Cream N (eye cream) 3mL
SC Luxe Cream N (moisturizer) 5mL
SC Eye Concentrate (eye serum) 3mL
SC Essential Kit
Price: ¥20,790 (tax included)
(With SC Essence-in-Lotion 150mL: ¥38,170, tax included)
A kit that combines a rich lotion that leads to dewy, firm, resilient skin with an emulsion and a toner.
SC Essence-in-Lotion (lotion) 80mL or 150mL
SC Hydro Emulsion (emulsion) 5mL
Refining Lotion (toner) 60mL
SC Luxe Eye Cream Kit
Price: ¥65,230 (tax included)
A kit that combines an eye cream that brings moisture and supple firmness to the skin around the eyes with a serum and a toner.
SC Luxe Eye Cream N (eye cream) 20mL
SC Liquid Lift N (serum) 5mL
Refining Lotion (toner) 60mL
*Each kit is available in limited quantities and ends when sold out.
Venue-exclusive original tote bag gift
At the event venue, the first 50 customers who purchase LA PRAIRIE products totaling ¥33,000 or more (tax included) will receive an original tote bag.
Eligible: Customers who purchase LA PRAIRIE products totaling ¥33,000 or more (tax included) at the venue
Quantity: First 50 customers
*Available in limited quantities and ends when sold out.
"ISETAN BEAUTY WEEKS 2026" event overview
Name: ISETAN BEAUTY WEEKS 2026
Dates: Wednesday, July 29 – Monday, August 3, 2026
*Closes at 6:00 p.m. on the last dayVenue: Event space, 6th floor, Main Building, Isetan Shinjuku
Programs:
Quick facial treatment focused on the eye area
Special touch-up service by Randolph Chun
Advance sale of "SC Concealer Foundation"
Sale of event-exclusive special kits
Original tote bag gift for purchasers of eligible products
Reservations and inquiries: Isetan Shinjuku, Main Building 2nd floor / LA PRAIRIE, Tel: 03-3356-2938 (direct line)
*Treatments and touch-up services are by reservation only.
*Products, kits and gifts are available in limited quantities and end when sold out.
About LA PRAIRIE
LA PRAIRIE is a luxury skincare brand that fuses Swiss aesthetics and science.
The brand's signature "Skin Caviar Collection" elevates the gifts of caviar with advanced science, bringing rich firmness and radiance to the skin.
Its philosophy of pursuing "timeless beauty" continues to evolve.
