Yamasaki Co., Ltd. has announced "LaSana for Style," a new hair care series from its seaweed cosmetics brand LaSana.
The series will be exhibited at the "26th JAPAN Drugstore Show," held at Tokyo Big Sight from Friday, July 31 to Sunday, August 2, 2026.
Focusing on the protein bonds inside the hair, the new series is attracting attention as hair care items that combine repair power with styling power.
"LaSana for Style" series introduced at the event
"LaSana for Style" is a hair care series that focuses on the protein bonds (links) inside the hair.
Drawing on the hair care research Yamasaki Co., Ltd. has built up over 47 years, it was developed as items with a new concept (*3) that achieve both repair power and styling power.
The lineup consists of three items: "Link Repair Oil Puree," "Link Repair Oil Jelly" and "Gloss Cure Oil Spray." These products aim to support your ideal hairstyle and the creation of beautiful hair.
The booth design is based on the concept of "protein bond = link." It expresses multiple elements connecting organically, giving a sense of "connection" and "beauty that continues into the future."
A product experience corner will be set up at the venue, and a sample gift campaign for survey respondents is also planned.
Overview of the "26th JAPAN Drugstore Show"
The "26th JAPAN Drugstore Show" is an event hosted by the Japan Association of Chain Drug Stores.
The show runs for three days, from Friday, July 31 to Sunday, August 2, 2026, from 10:00 to 17:00.
The public days are Saturday, August 1 and Sunday, August 2. Admission is free.
The venue is Tokyo Big Sight (East Halls 1, 2, 3, 7 and 8), and the LaSana booth will be located at the Beauty Care Zone, East Hall 7, East Exhibition Building, Tokyo Big Sight, booth 7-076.
The theme of the event is "The Future of Drugstores Through Self-Medication ~NEXT25~."
The story of the seaweed cosmetics brand "LaSana"
Yamasaki Co., Ltd. is a cosmetics maker that sells the "La Sana" brand nationwide, with the leave-in treatment "LaSana Seaweed Hair Essence" as its main product.
For 47 years since the brand's birth, it has continued hair care research and offers products that combine the blessings of seaweed with science and technology.
The "LaSana" brand's hair treatments have a record of being No. 1 in domestic sales in counseling sales (*1).
The main product, "LaSana Seaweed Hair Essence," released in 1998, is supported for its hair repair power and non-sticky feel, and cumulative sales of the series have surpassed 26 million units (*2).
Details about the brand can be found on the LaSana official site.
*1 2023 results, "Cosmetics Marketing Handbook 2024," counseling (including mail order), as the LaSana brand (Fuji Keizai survey)
*2 Total unit sales of the Hair Essence series (tallied at the end of November 2025)
*3 "New concept" is relative to the company's own products
