i-order Co., Ltd. has announced that it will open the K-Beauty experience store "Kkumi Kumi" in Yokohama Chinatown on July 31, 2026. Born in Yokohama Chinatown, which welcomes 20 million tourists a year, this new spot also carries brands making their first appearance in Japan, and offers Gen Z and cosmetics fans a customizable Korean-trend beauty and lifestyle goods experience: "try it, buy it, and make it Instagram-worthy."
The name "Kkumi Kumi" comes from the Korean word "kkumida" (to decorate or dress up). It is an experience-focused select shop for Korean cosmetics and beauty that shares the joy of finding and refining your own beauty.
Products and select items popular in Korea right now, chosen by staff well versed in Korean culture, will be gathered here. The main targets are people who want to try the latest indie brands not yet known in Japan, and cosmetics fans who want to try products on their own skin rather than only shopping online. It is also a real store that meets the need to stop by for a makeup touch-up before a concert or event.
Features of the two-floor store
The store has two floors and is designed to be enjoyed not only for shopping but also as a place to stop by during a stroll through Chinatown or before and after events.
1F: RETAIL (the latest K-Beauty shop)
From noteworthy items gathered by Korea-loving staff based on trends in Korea to trending skincare and makeup products, it offers a wide lineup. Visitors can pick up products and enjoy shopping while trying out how they blend with their skin and their shades using testers.
2F: EXPERIENCE (original key ring DIY and grooming space)
This floor serves as a place to cool off during a stroll through the summer heat of Chinatown. A free space is also provided where you can fix makeup that has worn off while eating your way along the street or getting around. A corner for "making your own original key ring (DIY)," suited to fandom activities and making memories, is also planned. It is a space where you can drop in casually and recharge with beauty and excitement.
Details of the opening campaign
To mark the pre-opening, special campaigns are planned for customers who visit and make purchases during the period. These include "a gift of limited-edition novelties" and "a no-miss prize drawing for popular cosmetics."
Details of the campaigns will be announced in turn on the official social media accounts. You can check the latest information at the links below.
Store information
Store name: Kkumi Kumi
Opening date: July 31, 2026 (planned)
Location: 192-2 Yamashita-cho, Naka-ku, Yokohama, Kanagawa 231-0023
Floor layout: 1F K-beauty brand retail area / 2F goods sales, experience and event area
Products: Korean cosmetics (skincare, makeup), beauty goods, etc.
Official website: Kkumi Kumi official website
Company information
Company name: i-order Co., Ltd.
Location: Usami Yamashita-cho Building 7F, 193-1 Yamashita-cho, Naka-ku, Yokohama, Kanagawa 231-0023
Representative: Makoto Yoshikawa, Representative Director
Business: Domestic and international e-commerce business support, cross-border e-commerce, store operations
Official website: i-order Co., Ltd. official website
