THE GINZA, a prestige skincare brand developed by Shiseido Co., Ltd., will be exhibiting at "ISETAN BEAUTY WEEKS 2026" Part 2 "SKIN CARE," held on the 6th floor event space of the Isetan Shinjuku Main Building from Wednesday, July 29 to Monday, August 3, 2026.
At this event, special kits exclusive to Isetan Shinjuku and the Mitsukoshi Isetan cosmetics online store ISETAN BEAUTY online will be sold in limited quantities.
A hand treatment service using the brand's signature items, as well as gifts for visiting and purchasing, will also be offered, presenting a skincare ritual unique to THE GINZA.
Overview of "ISETAN BEAUTY WEEKS 2026"
"ISETAN BEAUTY WEEKS" is a beauty event held in two parts for the first time this year. THE GINZA will exhibit at Part 2, "SKIN CARE."
The details of the event are as follows.
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Dates and venue
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ISETAN BEAUTY WEEKS 2026 Part2 SKIN CARE
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Dates: Wednesday, July 29 to Monday, August 3, 2026
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Venue: 6th floor event space, Isetan Shinjuku Main Building
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Hours: 10:00 a.m. to 8:00 p.m. (closing at 6:00 p.m. on the last day)
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Mitsukoshi Isetan cosmetics online store ISETAN BEAUTY online
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Dates: Wednesday, July 29 to Tuesday, August 18
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Details: ISETAN BEAUTY online
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Kits exclusive to Isetan Shinjuku and the online store
During the event, special kits will be sold in limited quantities at Isetan Shinjuku and the Mitsukoshi Isetan cosmetics online store ISETAN BEAUTY online.
THE GINZA Hybrid Gel Oil n Kit
The price is ¥29,700 (¥27,000 excluding tax).
It pairs "THE GINZA Hybrid Gel Oil n (100 mL)" with a special-size (50 mL) "THE GINZA Essence Lotion n."
THE GINZA Core Essence Care Kit
The price is ¥46,200 (¥42,000 excluding tax).
This set combines "THE GINZA Essence Lotion n" and "THE GINZA Essence Emulsion n" with a special-size (25 mL) "THE GINZA Hybrid Gel Oil n."
*Both kits are available in limited quantities and will end when sold out.
A hand treatment service to experience the brand's world
At the THE GINZA booth, a hand treatment service using "THE GINZA Hybrid Gel Oil n" and "THE GINZA Hand Cream" will be offered throughout the event.
This all-hand treatment of about 15 to 20 minutes conditions the skin of the hands, leading it to a state full of moisture and clarity.
The service is by reservation. Reservations and details can be found on the ISETAN BEAUTY WEEKS 2026 special page. Reservations are accepted until 3:00 p.m. on Monday, July 27.
Generous gifts for visiting and purchasing
Gifts will be available in limited quantities during the event.
Visit gift
The first 200 customers who show the Mitsukoshi Isetan app coupon at the THE GINZA booth and receive a consultation will be given "THE GINZA Hybrid Gel Oil n" (1.5 mL x 2 packets).
Purchase gift
Customers who purchase ¥33,000 or more (tax included) of THE GINZA products will receive the "THE GINZA Skincare Set."
Gift contents
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Essence Lotion n, 12 mL
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Essence Emulsion n, 9 mL
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Superior Cotton, 2 pieces x 2 packs
*Limited to the first 100 customers at Isetan Shinjuku and the first 50 at ISETAN BEAUTY online. Ends when sold out.
*Kit products are not eligible for the gift.
About THE GINZA
THE GINZA is a prestige skincare brand of Shiseido Co., Ltd. It pursues timeless, essential beauty and upholds the aesthetic that "skin is the finest haute couture one wears."
The brand focuses on skin physiology so that the skin, which protects life, stays healthy and full of moisture. While valuing the "perceptiveness" of each person's skin, it aims to draw out the skin's natural beauty. It is intended to keep bare skin healthy and lead each person to empowering glow skin that stays steady in any situation.
THE GINZA has spent more than 20 years researching skincare that draws out the skin's natural beauty. The essence of the brand is the newly formulated "THE GINZA Linden Extract*1" and the evolved "THE GINZA Perceptive Complex III*2."
Designed for use regardless of age, skin type, gender or skin environment, it is an essentialist skincare line distinguished by a refined, effective ritual and meticulous formulas filled with essential value.
*1 THE GINZA Linden Extract: a skin-protecting ingredient.
*2 THE GINZA Perceptive Complex III: a moisturizing and skin-conditioning ingredient made up of polyquaternium-51, polyvinyl alcohol, ashitaba (Angelica keiskei) leaf/stem extract, sodium carboxymethyl glucan, ginkgo leaf extract and glycerin.
The latest information and products of THE GINZA can be found on the following official website and social media accounts.
