GINZA SIX, the largest commercial complex in the Ginza area, will undergo a major renewal centered on its beauty floor in autumn 2026. Under the philosophy of "Life At Its Best" (a most fulfilling way of living) that it has upheld since opening in 2017, new attractions will arrive one after another.
Maison Margiela Fragrances and PAÑPURI will open as new stores. Popular shops such as ReFa and MIKIMOTO BEAUTY will also be renewed and evolve into spaces where you can experience the brands' worlds more deeply.
Here is the latest news from GINZA SIX, which offers new discoveries and experiences to discerning customers from Japan and abroad.
Overview of the GINZA SIX Autumn 2026 Renewal
In its autumn 2026 renewal, GINZA SIX is focusing in particular on the beauty floor on the first basement level. Aiming to be a space that brings together experiences that satisfy all five senses, it will introduce new fragrance and skincare brands and refresh existing stores.
This will offer customers special experiences across a wide range of genres, from fashion to lifestyle.
New Store Openings: A Gathering of Distinctive Beauty Brands in Ginza
Two new beauty and fragrance brands will open on the first basement level of GINZA SIX.
Maison Margiela Fragrances Arrives With a GINZA SIX-Exclusive Design
"Maison Margiela Fragrances," which captures concepts of time and place in scent, will open as a new store with a store design exclusive to GINZA SIX. It offers a world of scents that awakens personal memories and stories.
In a refined, modern space where the brand's worldview and aesthetics live in every detail, you can enjoy an original scent experience that is uniquely Margiela's.
The opening date is Thursday, October 1, 2026, as a limited-time pop-up store running until September 30, 2027.
PAÑPURI: A Wellness-Inspired Fragrance Brand Opens Its First Store
"PAÑPURI," a wellness-inspired fragrance brand born in Thailand in 2003, will open a new store in GINZA SIX. Under the concept of "balancing yourself" through scent, it offers products centered on oil fragrances, along with bath and body, skincare and home fragrance products.
Its products are characterized by a fusion of craftsmanship and modern technology.
The opening is scheduled for Friday, October 16, 2026. To celebrate the opening, customers who purchase ¥13,000 or more (tax included) through Sunday, November 15 will receive an original pouch (choice of 2 types) and a 30 mL Siamese Water Milk Bath & Body Oil. * The gifts are available while supplies last.
Renewals of Popular Existing Shops: Further Enhancing Their Appeal
GINZA SIX is also renewing popular existing shops to improve the customer experience.
ReFa: A Beauty Brand That Proposes Beauty Habits in a New Look
"ReFa," a beauty brand with the concept "VITAL BEAUTY for ALL – fulfilling the vital, true beauty of everyone," will reopen in a new look. It focuses on items essential to daily beauty care, such as hair dryers, shower heads and hair irons.
The opening date is Saturday, August 1, 2026.
ACQUA DI PARMA: A Space Embodying the Italian "Aesthetics of Living"
"ACQUA DI PARMA," founded in Parma, Italy in 1916, will be renewed as a new space embodying the Italian "aesthetics of living." It will be reborn as a refined space that blends the maison's emblematic braided fiberglass facade with a uniquely Japanese wooden grid made with lacquer and washi paper.
Inside the store, a full range of fragrance collections and home and body care products will let you savor the maison's aesthetics.
The opening is scheduled for early September 2026.
MIKIMOTO BEAUTY: A Skincare Flagship Born From Pearl Research
"MIKIMOTO BEAUTY," born from the knowledge of pearl research and skincare research, will appear with its grand opening as a flagship store. Based on the idea that skin circulates its own beauty, it offers a lineup of skincare products containing "Pearl Lamina," a proprietary beauty ingredient derived from pearls.
In the store, a skin diagnosis using the Bisohada Mirror and treatment menus in a private space with just a single room will be available.
The opening date is Thursday, October 1, 2026.
Ami Paris: A Parisian Luxury Maison in an Effortless Space
"Ami Paris," a luxury fashion maison born in Paris, France in 2011, will reopen. It proposes a timeless, basic wardrobe that values relaxation and authenticity.
The new store will be reborn as a warm space based on ivory and natural wood. To celebrate the opening, a GINZA SIX-exclusive sweatshirt and T-shirt bearing the message "DON'T FORGET TO LOVE" will be released.
The opening date is Wednesday, July 29, 2026.
ROYAL FLASH: A Shop With a Diverse Domestic and International Selection Gets a Refresh
"ROYAL FLASH," which proposes a selection that crosses genres, from street casual to couture, from Japan and abroad, will reopen in a new look. Distinctive, borderless items will be offered for both men and women.
The opening date is Wednesday, September 2, 2026.
Pop-Up Shops: A Lineup That Brings New Discoveries to GINZA SIX
In step with the autumn renewal, pop-up shops will also appear at GINZA SIX, with brands from a variety of genres offering customers new discoveries.
ANN DEMEULEMEESTER: A Brand Known for an Intellectual and Poetic Aesthetic
"ANN DEMEULEMEESTER," founded in 1985, is a brand with a one-of-a-kind aesthetic in which intellectual rigor and poetic emotion coexist. Using contrasts such as sharp tailoring and fluidity, and darkness and romance as its language, it builds its own cultural world. At the pop-up, in addition to the latest collection, T-shirts in limited quantities will be available.
The pop-up runs from Wednesday, July 29 to Tuesday, September 1, 2026.
GIANNI CHIARINI: Modern, Colorful Italian-Made Bags
"GIANNI CHIARINI," founded in 1999 by Gianni Chiarini, is known for modern, colorful collections that add a twist to the classics. Combining high fashion appeal with functionality, it offers a lineup in which an aesthetic of sustainable craftsmanship also lives. At this pop-up, many new items from the Autumn/Winter 2026 collection are scheduled to appear.
The pop-up runs from Wednesday, August 5 to Wednesday, September 30, 2026.
Umi & Yama Kitchen: A Salad Specialty Shop Opening Its First Kanto Location
"Umi & Yama Kitchen," a salad specialty shop run by Rock Field Co., Ltd., the company behind "RF1" and "Kobe Croquette," will open a pop-up shop as its first location in the Kanto region. Under the concept of "traveling Japan through food," it proposes "bento-like salads" that combine meat, fish, sticky brown rice and a variety of vegetables.
A GINZA SIX-exclusive "Grilled Domestic Beef Salad with the Aroma of Wakayama Sansho Pepper" will also appear.
The pop-up runs from Wednesday, July 29 to Monday, August 31, 2026.
MATCHAMON: A Global Matcha Brand From Japan
"MATCHAMON," a global matcha brand from Japan born from the wish to "deliver truly delicious matcha to the world," is coming. Calling itself the third wave of matcha, it uses carefully selected single origins chosen with attention to production area, cultivar and production background.
Matcha lattes and limited-time drinks centered on Okumidori first-flush tea from Kagoshima Prefecture will be served. Matcha tins will also be sold so that you can enjoy authentic matcha at home.
The pop-up runs until Monday, October 26, 2026.
Get the Latest on GINZA SIX Here
Detailed information about GINZA SIX and the latest news on each store can be found on the official website below.
