Messe Frankfurt Japan Co., Ltd. will hold "Beautyworld Tokyo," one of Japan's largest comprehensive beauty trade shows, for three days from Monday, May 17 to Wednesday, May 19, 2027 at East Halls 1–8 of Tokyo Big Sight.
The company announced that it will renew the zone dedicated to the hair sector, "Creative Hair," and expand it to about twice last year's scale. Under the theme "Hair business accelerates toward success from here," the initiative supports the growth of the hair and beauty salon industry.
The "Creative Hair" zone expands to about twice its size
"Creative Hair" offers products, services and seminars that address various challenges in hair salon management, such as salon operations, improving profitability and developing staff.
About 130 exhibitors and about 10,000 visitors from the hair and beauty salon industry are expected, and exhibitors are currently being recruited.
At "Beautyworld Japan Tokyo" held in 2026, managers, owners and executives accounted for about 54% of the hair and beauty salon industry visitors.
It was also reported that 58% of visitors had "purchasing decision authority." At this trade show, which gathers many visitors with such decision-making power, the organizer says it will further strengthen its role as a B2B platform supporting the development of the beauty industry as a whole by reinforcing the hair sector in addition to major fields such as esthetics and nails.
Seminars offering the latest technology and management know-how
In addition to displays of the latest hair products and services, "Creative Hair" will host high-level technique seminars aimed at top stylists and directors.
Capacity-limited salon management seminars are also planned, providing information useful for improving skills and solving salon management challenges. The exhibit categories are as follows.
Hair-related products: treatment agents, shampoo, treatment, dryers, irons, scissors, clippers, combs, cutting capes, extensions, wigs, towels, steamers, styling chairs, shampoo units, retail cosmetics, hair and beauty accessories, hygiene supplies, salon interiors and more
Hair technique courses: online salons and more
Hair salon operation support tools and more
"Beautyworld Tokyo" becomes an international business platform
Messe Frankfurt Japan Co., Ltd. is changing the name of the trade show from the fall 2026 edition to "Beautyworld + host city name," making it "Beautyworld Tokyo."
"Beautyworld" is a trade show brand currently held in 8 cities in 5 countries around the world. Further expansion is planned for 2027, and the organizer aims to strengthen coordination of its global network more than ever and develop further as an international business venue where beauty industry professionals from Japan and abroad gather.
The outlines of the sister trade shows are as follows.
Beautyworld Osaka: Monday, October 19 – Wednesday, October 21, 2026, INTEX Osaka
Beautyworld Fukuoka: Monday, February 8 – Wednesday, February 10, 2027, Marine Messe Fukuoka
Beautyworld Nagoya: Monday, July 12 – Wednesday, July 14, 2027, Portmesse Nagoya
Beautyworld Dubai: Tuesday, October 6 – Thursday, October 8, 2026, Dubai, United Arab Emirates
NOTES Shanghai – Autumn Edition: Wednesday, October 14 – Saturday, October 17, 2026, Shanghai, China
Beautyworld Tashkent: Thursday, November 19 – Saturday, November 21, 2026, Tashkent, Uzbekistan
Beautyworld Taipei: Friday, March 26 – Monday, March 29, 2027, Taipei, Taiwan
Beautyworld Summit Grasse: Monday, May 10 – Tuesday, May 11, 2027, Grasse, France
Beautyworld Riyadh: Monday, June 21 – Wednesday, June 23, 2027, Riyadh, Saudi Arabia
Related information
The latest information on "Beautyworld" can be found on the following official website and social media.
