FAS, the fermentation anti-aging care*¹ brand operated by Shiroku Co., Ltd., will hold a POP UP event at the Hankyu Umeda Main Store from Wednesday, August 19 to Tuesday, August 25, 2026.
At the event, it will release in advance two new base makeup products inspired by skincare, "FAS The Plump Serum Foundation" and "FAS The Plump Pressed Powder," which go on full sale on Wednesday, August 26.
New base makeup series "FAS The Plump" arrives
FAS has announced that, as it marks its third anniversary and evolves into a total beauty brand that goes beyond skincare, it will launch "FAS The Plump," a base makeup series that combines versatile makeup effects with high skincare benefits.
At this POP UP event, you can buy these two new products ahead of the full release.
FAS The Plump Serum Foundation
The price is ¥7,700 (tax included) and the volume is 30 mL. It is available in 5 shades: 01N / 02N / 02C / 03N / 04N.
According to the company, this is a new-sensation liquid foundation whose plump, thick gel serum spreads smoothly and fits the skin. The first in Japan*³ to contain "Memory Oil Gel*⁴" forms a moist, soft film on the skin, and is said to create a smooth finish full of glow and translucency*⁸ even without a primer. The company explains that moisturizing ingredients led by "Fig Fermented Oil*⁵" penetrate to the stratum corneum and protect the skin during the day from damage*⁶ caused by dryness.
FAS The Plump Pressed Powder
The price is ¥6,600 (tax included) and the volume is 11 g. It comes in 1 shade.
The company describes it as a new-sensation face powder that keeps the smooth, even-finishing quality of a powder without feeling dry or powdery. The plump, bouncy "Memory Oil Gel*⁴" and, to prevent damage from daytime dryness*⁶, the independently developed ingredient "Fig Fermented Oil*⁵" are coated with the lamellar moisturizing structure "Amino Lamella Gel*⁷". It is said to cling to the skin, prevent shine and dryness, and keep a natural glow.
Special kits and purchase benefits exclusive to Hankyu Umeda Main Store
At this POP UP event, two limited special kits that combine FAS skincare with the newly released products as the stars will be available. The foundation can be chosen from 5 shades.
FAS The Plump Serum Foundation Special Kit Hankyu Umeda 01
The price is ¥15,400 (tax included). The set contains the following.
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FAS The Plump Serum Foundation (full size: 30 mL / choose from 5 shades)
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FAS The Black Day Cream [Product name: FD Cream, quasi-drug] (full size: 40 g)
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FAS The Black Essence (mini: 10 mL)
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FAS The Clear Cleansing Oil (mini: 8 mL)
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FAS Makeup Sponge
The release date is Wednesday, August 19, 2026.
FAS The Plump Series Special Kit Hankyu Umeda 02
The price is ¥21,340 (tax included). The set contains the following.
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FAS The Plump Serum Foundation (full size: 30 mL / choose from 5 shades)
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FAS The Plump Pressed Powder (full size: 11 g)
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FAS The Clear Cleansing Gel (full size: 180 mL)
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FAS The Black Essence (mini: 10 mL)
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FAS The Black Day Cream [Product name: FD Cream, quasi-drug] (mini: 8 g)
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FAS Makeup Sponge
The release date is Wednesday, August 19, 2026.
Purchase benefits and campaign
Customers who spend ¥15,000 (tax included) or more in a single transaction will receive the Hankyu Umeda Main Store exclusive "FAS Standing Mirror 2026."
In addition, during the POP UP period, customers who purchase products at the Hankyu Umeda Main Store POP UP event or at the permanent store on the 7th floor of the Hankyu Umeda Main Store will receive double the usual FAS membership program points (20%), or triple (30%) for customers in their birthday month.
Event overview and about the FAS brand
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Event period: Wednesday, August 19, 2026 to Tuesday, August 25, 2026
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Hours: 10:00-20:00 (in line with Hankyu Umeda Main Store)
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Venue: Hankyu Umeda Main Store, 2nd floor, Promotion Space 21
- 8-7 Kakuda-cho, Kita-ku, Osaka, Osaka Prefecture 530-8350
"FAS" is a brand that combines "fermentation," a traditional Japanese technique, with modern "science" to lead to firm, glowing skin full of translucency*⁸ from moisture. It offers fermentation anti-aging care*¹.
The brand makes products centered on "Black Rice Ferment Liquid*²," which contains as many as 738 ingredients and is produced by a unique two-stage fermentation technique that adds a yeast that produces almost no alcohol to nutrient-rich black rice from Kyotango, Kyoto Prefecture, and controls temperature and time. The brand aims to approach beauty both from within and from the outside.
Related information
The brand's commitment to craftsmanship and the stories of the people who support it can be found in the FAS Journal below.
For product inquiries, please contact the FAS Customer Center (info@fas-jp.com, hours 9:00-18:00, excluding Saturdays, Sundays, national holidays and the year-end and New Year holidays).
*¹ Care that provides moisture suited to one's age
*² Saccharomyces/Rice Ferment Filtrate (moisturizing ingredient)
*³ As a commercially available foundation in Japan containing hydrogenated (styrene/butadiene) copolymer (according to a cosmetic ingredient database survey)
*⁴ Hydrogenated (styrene/butadiene) copolymer (texture-adjusting ingredient)
*⁵ Rhodotorula/Fig Fruit Ferment Oil (skin-conditioning ingredient)
*⁶ Caused by dryness
*⁷ Combination of Disodium Stearoyl Glutamate, Calcium Chloride and Arginine (powder treatment ingredient)
*⁸ Through moisture
