Mary Quant Cosmetics Co., Ltd. will release six new shades of its lip color "Lip Chat" on Tuesday, August 4, 2026.
Two new gloss-type shades and four shades of a new-texture dewy type are added, bringing the lineup to 15 shades in total.
Lip Chat welcomes the new "dewy type" texture and new "gloss type" shades
"Lip Chat" is a playful lip color series that makes you feel like a lively chat is getting started.
This time, two shades are added to the gloss type, which gives a wet-look shine and sparkle, and four shades are added to the dewy type, which colors lightly and gives a natural shine and a healthy flush.
The company explains that, besides using a single shade, you can also enjoy your own original color and texture by layering.
Textures and features of Lip Chat
"Lip Chat" comes in three textures you can choose according to your mood.
In addition to the existing gloss type and matte type, a pearl-free dewy type has been newly added.
| Type | Features | Description |
|---|---|---|
| Gloss type (7 shades in total, including 2 new shades) | ✓Wet-look shine ✓Sparkle | With a smooth feel on the lips, it gives a wet-look shine and sparkle. Thanks to its pearl content, this type adds glimmer to the lips and finishes with a glamorous impression. |
| Dewy type (4 new shades) | ✓Natural shine ✓Dewy glow | This type colors lightly and gives a fresh, natural shine and a healthy flush. Its sheer, pearl-free luster brings out the natural beauty of the lips, delivering a plump finish in a single stroke. |
| Matte type (4 existing shades) | ✓Matte finish that fits the lips ✓High color payoff | This shine-suppressed type goes on evenly, and a moderate matte finish lasts for a long time. Its vivid, highly pigmented colors cover the natural color of the lips and create a calm, elegant impression. |
The products also contain the following ingredients.
Ingredients common to all 3 types
Keeping coat*1 and color-fix powder*2: Intended to prevent smudging and keep the fresh, beautiful color payoff for a long time.
Natural blend oil*3 and phytosteryl macadamiate*4: Prevent moisture evaporation from lips that tend to dry out, keeping them smooth and dewy for a long time.
Ingredients contained only in the gloss type and dewy type
- Lucent oil*5: Said to give a light feel, cling to the lips and provide a natural shine.
*1... (Acrylates/Stearyl Acrylate/Dimethicone Methacrylate) Copolymer (prevents smudging and wear)
*2... Sucrose Tetraisostearate (prevents smudging and wear)
*3... Argania Spinosa Kernel Oil, Olea Europaea Fruit Oil, Simmondsia Chinensis Seed Oil (moisturizing effect)
*4... Phytosteryl Macadamiate (moisturizing effect)
*5... Lucent oil (Polyglyceryl-2 Isostearate/Dimer Dilinoleate) Copolymer (shine effect)
New color variations
Six new shades arrive in total: two gloss type and four dewy type.
- 16 (gloss type): Shiny Glow, which makes your usual lip makeup look glamorous. Contains iridescent blue glass pearl, iridescent green glass pearl, iridescent red glass pearl, iridescent gold glass pearl, iridescent purple pearl and silver glass pearl.
- 17 (gloss type): Prism Lilac, which creates a polished, translucent look. Contains iridescent blue pearl, iridescent red pearl, iridescent purple pearl and silver glass pearl.
- 18 (dewy type): Strawberry Pink, vivid and eye-catching. Contains no pearl.
- 19 (dewy type): Nudey Rose, which creates an elegant cuteness. Contains no pearl.
- 20 (dewy type): Pinkish Red, brimming with a healthy flush. Contains no pearl.
- 21 (dewy type): Rose Brown, which combines composure and glamour. Contains no pearl.
"Face Type x Personal Color Diagnosis" also updated
MARY QUANT updated its web diagnostic content "Face Type x Personal Color Diagnosis," which tells you which cosmetics suit your own personal color and face type, on Tuesday, July 28, 2026.
With this update, the new "Lip Chat" shades have also been added as recommendations.
The "Face Type x Personal Color Diagnosis" is available on the MARY QUANT official website below.
MARY QUANT Face Type x Personal Color Diagnosis
Product overview
Product name: Lip Chat <Lip Color> 16/17/18/19/20/21
Lineup: 6 new shades (15 shades in total)
Price (tax included): ¥1,980 each (¥1,800 before tax)
Release date: Tuesday, August 4, 2026
How to buy
The new "Lip Chat" shades can be purchased at the MARY QUANT online shop and in stores.
Reservations at stores are being accepted from Tuesday, July 28, 2026.
MARY QUANT Online Shop Lip Chat product page
Mary Quant Cosmetics carries the brand message "Freely, true to yourself."
It aims to offer the joy of expressing individuality through colorful cosmetics, skincare and fashion items.
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