Muse Co., Ltd. (headquartered in Muroto, Kochi Prefecture) has appointed talent Manami Hashimoto for "DDS iPS-X," its next-generation regenerative beauty skincare brand from Japan.
In addition to the flagship serum "DDS iPS-X," the company plans to start selling "DDS iPS Gel" and "DDS iPS Face Mask" in July 2026, and to seriously strengthen the brand's expansion with a lineup of three products.
Manami Hashimoto appointed as brand character for "iPS-X"
"DDS iPS-X" is a brand that gained an international platform in May 2026 as special gifting for VVIP invited guests at "Sakura in Cannes: Art and Beauty from Japan," held in Cannes, France.
The company holds as its brand values the image of a woman who keeps renewing her own individuality, unbound by the yardsticks of age or era. It announced that the attitude of Manami Hashimoto, who is active as an actress and combines a down-to-earth appeal with a dignified presence, overlaps with the values the brand aims for, leading to this appointment.
Manami Hashimoto profile
Manami Hashimoto is an actress, TV personality and gravure idol from Yamagata Prefecture. In 1997, she won the Acting Award at the 7th All Japan National Beautiful Girl Contest. Known by the nickname "the nation's lover," she is active in a wide range of work, including dramas, films and variety shows.
Her detailed profile can be found at the link below.
Three skincare products centered on "DDS iPS-X"
"DDS iPS-X" is a regenerative beauty series from Japan that focuses on multipotent stem cell culture fluid. Muse Co., Ltd. positions "DDS iPS-X" as the core of the brand and offers three skincare products to choose from according to the occasion and purpose.
DDS iPS-X
The flagship serum that is the origin of the brand. It moisturizes the skin and supports daily care aimed at skin that gives an impression of firmness and radiance.
Product name: DDS iPS-X
Content: 10 ml
Suggested retail price: ¥16,500 (tax included)
DDS iPS Gel
A beauty gel developed for a fresh, light feel. With a texture that is easy to incorporate into daily care, this skincare product aims to moisturize the skin and refine it to an impression of smoothness and suppleness. It is offered as a more everyday-friendly item while inheriting the innovation and quality valued in "DDS iPS-X."
Product name: DDS iPS Gel
Content: 45 g
Suggested retail price: ¥16,500 (tax included)
DDS iPS Face Mask
An individually wrapped sheet mask. It was developed as a product that is easy to use on various occasions, such as a once-a-week special care or as a gift. This skincare product for special care aims to envelop the skin in moisture and refine it to an impression of freshness and softness.
Product name: DDS iPS Face Mask
Content: Pack of 5 sheets
Suggested retail price: ¥16,500 (tax included)
*Notes
This product is a skincare product and is not a pharmaceutical or medical device.
It does not contain iPS cells themselves.
The pluripotent stem cell culture fluid contained in the products refers to the skin-conditioning ingredient: human (fibroblast/mononuclear cell) induced pluripotent stem cell culture fluid (containing exosomes).
Future brand development
Muse Co., Ltd. says it will promote further expansion in Japan and overseas as a next-generation regenerative beauty brand centered on "DDS iPS-X."
Through this appointment of Manami Hashimoto, it aims to bring "iPS-X," an advanced beauty care brand from Japan, to more people. Going forward, it plans to advance new product development and strengthen partnerships, and aims for further growth as a regenerative beauty brand from Japan through new value propositions that merge beauty and lifestyle.
"iPS-X" products can be purchased on the official sales site.
