Hankyu Umeda Main Store will hold "HANKYU BEAUTY AUTUMN 2026," a special feature on the latest in beauty for autumn 2026, starting July 29, 2026.
Under the theme "Autumn, shining as yourself.," the event presents a wide range of new autumn makeup from popular brands, the latest skincare, body and hair care, fragrances, and more.
It will also feature information on this autumn's notable events, as well as online campaigns.
Autumn 2026 Makeup Trends
Cool Tones, Purple Nuances and Inner Lines Are the Key
The point of autumn 2026 makeup is said to be updating color, texture, and where to put the "emphasis" on each part of the face.
Cool, bluish colors are recommended as accents, such as a thin line along the edge of the eyes. Adding a purple nuance to autumn lips, with mauve shades that hint at blue or purple, is said to help give the face a fresher look.
For black inner lines, the trend is a line drawn mainly around the waterline that extends the width of the eye and makes the eye frame look sharp.
New Autumn Makeup Items from Each Brand
Color items that bring out a richer autumn look are arriving from each brand.
Featured items include the Couture Mini Clutch from "Yves Saint Laurent," the multi-use cheek color from "Prada Beauty," and the evolved Lustreglass Lip from "M·A·C." New and limited-edition shades are also lined up from brands such as "RMK," "THREE" and "ADDICTION."
Glowy Skin and Semi-Matte: Two Textures Trending in Base Makeup
Two textures, "glowy skin" and "semi-matte," are drawing attention as base makeup trends.
Items for achieving the skin you want are suggested, including the latest foundations from "ALBION," "SHISEIDO" and "FAS," primers from "Clé de Peau Beauté" and "ELEGANCE," and a powder from "LANCÔME."
Skincare and Total Beauty to Bring Out Autumn Beauty
A full range of skincare items is also available to update your routine for autumn.
Items such as face wash, cleansing products, serums and creams are presented. Products to care for the whole body are also selected, including body and body-part care, and scalp and hair care that nurtures healthy, beautiful hair.
Limited-Time Events to Experience the Latest Items
Events will be held where you can try each brand's latest items first.
Events at Promotion Space 21 on the 2nd Floor
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July 29 (Wed) to August 4 (Tue): "ADDICTION" new lip advance sale event
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August 5 (Wed) to 11 (Tue, holiday): "Jo Malone London" new product advance sale event
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August 12 (Wed) to 18 (Tue): "Hakuhodo" limited-time makeup brush fair
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August 19 (Wed) to 25 (Tue): "FAS" new base makeup advance sale event
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August 26 (Wed) to September 1 (Tue): "TAKAMI" "Golden Vitamin Shot" event
Ascorbic acid (skin-conditioning ingredient)
"Biople FES OSAKA 2026" at the Shukusai Hiroba on the 9th Floor
"Biople FES OSAKA 2026" will be held from September 16 (Wed) to 20 (Sun) (ending at 6 p.m. on the final day).
Cosmetics from many organic brands in Japan and abroad will gather, and workshops where you can experience the power of natural ingredients are also planned.
Details of "HANKYU BEAUTY AUTUMN 2026" can be found in the digital book below.
