PAGE-ONER Inc. will hold the Korean cosmetics event "Don Quijote x Sekakosu Produce by PAGE-ONER" at Daikanyama T-SITE GARDEN GALLERY for three days, from Friday, July 31 to Sunday, August 2, 2026.
This limited-time event lets visitors experience the world of "Sekakosu," an original project run by Don Quijote Co., Ltd.
An event to experience the world of Don Quijote's "Sekakosu"
"Sekakosu" is presented as "a project that selects cosmetics from around the world that you can only find at Don Quijote." It proposes encounters with new cosmetics, including brands not yet launched in Japan and brands that are the talk of Korea.
Drawing on the knowledge it has built supporting Korean cosmetics brands entering the Japanese market, PAGE-ONER Inc. handles planning, brand proposals and promotion for this event.
The event theme is "Not everyone's [good], but my [cute]"
Alongside items that are the talk of social media and word of mouth, the event offers the joy of finding your own favorites through encounters with appealing Korean cosmetics that are not yet widely known in Japan.
The venue will have booths for a total of seven brands in a touch-up format, where you can pick up and try each brand's products. You can hear about product features and how to use them directly, and enjoy a brand experience in which you find items that suit you.
Also planned are photo spots for social media posts, and visitor-only content in which completing the missions at all booths lets you try a no-miss capsule toy. K-Beauty that can only be experienced here is introduced, from much-talked-about brands to Korean brands you cannot yet find in Japan.
Experience Korean cosmetics from seven brands
centellian24
A dermo-cosmetics brand run by Korea's Dongkook Pharmaceutical, founded in 1968, backed by many years of dermatological research. Its signature product, [Madeca Cream Time Reverse 50ml], is described as an aging care (moisture care suited to age) cream that addresses combined skin concerns such as uneven texture from dryness, lack of firmness and dullness.
arocell
A premium aging care (moisture care suited to age) brand from Korea with the concept "BEYOND THE AGE." The [S.C Bubble Serum Mask] to be shown is characterized by separate packages for a tablet and a liquid, with an effervescent collagen tablet supporting penetration into the stratum corneum. The [S.C Wrapping Mask] is described as a product that creates dewy, moisturized, glowing skin from the moment it is applied.
*¹ Maintaining quality before opening
KKOTPPANG
A makeup brand inspired by the rich colors and beauty of flowers. The name "Kkotppang" comes from the Korean phrase meaning "flowers burst into bloom." Its signature product, the [FR Blur Tint], is described as a blur tint that goes on light and soft like a rose petal.
MELLMOON
A beauty brand that values "purity" and proposes expressing your own individuality naturally. Its signature product, the [Gleamy P Gloss], is described as a hybrid lip gloss that delivers vivid color, moist hydration and natural volume all at once.
PASSIONCAT
A K-Beauty makeup brand that expands in the global market with its rich sense of color and trend-conscious designs. Centered on products that have passed low skin irritation testing*², it offers items that anyone can enjoy using for easy makeup. Its signature product, the [Bare Glow Tint], is described as a glow tint that creates a transparent shine as if coated in honey and a plump, three-dimensional look. At this POP UP, the new product [3 IN 1 Easy Eyebrow Crew Pencil] will be shown in Japan for the first time.
*²This does not mean that skin irritation will not occur for everyone.
IPKN
A company that upholds "Beauty Creator" and embodies the value of enjoying new change and creating a more beautiful world. The [Bubble Jam Gloss] is a lip gloss in which a dewy shine envelops the lips. The [Flap One Single Highlighter] is described as a highlighter that creates a clear, glass-like shine and delivers a luminous glow full of transparency.
wbL
A jewelry patch brand from Korea that adds a subtle change to your everyday style. Because you simply stick them on your ears, they are easy to enjoy and can be worn like accessories whether or not you have pierced ears. A wide range of designs is available, including crystal, pearl, flower and metal.
*Not all brands are currently sold at Don Quijote stores. Release timing and stores vary by brand.
Event overview and visitor perks
Event details
Date and time: Friday, July 31 to Sunday, August 2, 2026, 11:00-19:00 *CLOSED 14:00-15:00
Venue: Daikanyama T-SITE GARDEN GALLERY (16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033)
Admission: On the first day, entry is by invitation for influencers only; others may enter freely. If you wish to join the stamp rally with the capsule toy, advance admission reservation is required.
Visitor perks
Original "Sekakosu" goods given away in limited quantities each day (while supplies last)
Collect stamps from all booths to take part in a no-miss capsule toy (while supplies last)
Each brand booth also holds various events where you can receive samples, coupons and more (while supplies last)
*Products will not be sold.
*On the first day, events at each brand booth will not be held.
At the "Sekakosu" venue, a wide range of Korean cosmetics brands, from makeup to jewelry patches, come together. Through touch-up experiences where you can actually try things, it will be a chance to find the item that suits you perfectly. Three days to experience the latest K-Beauty.
Company information: PAGE-ONER Inc. PAGE-ONER official website
