The Korean personal hair care brand "LADOR" sponsored the "4th CLASSY. Work Essentials Grand Prize 2026AW," held at Kobunsha Co., Ltd. on July 10, 11 and 13, 2026.
At the event, an opportunity to try LADOR's flagship "Perfume Hair Oil" series was offered, and it received high praise from visitors.
Through this sponsorship, LADOR conveyed the appeal of the brand to participants with a keen sense of beauty.
Participants with a keen sense of beauty try LADOR at the "CLASSY. Work Essentials Grand Prize"
The "CLASSY. Work Essentials Grand Prize" is a project organized by the fashion magazine "CLASSY.," which targets working women in their 20s and 30s.
For this fourth edition, a total of 112 people, including "CLASSY. Leaders," "CLASSY. Couples," "CLASSY. Members," readers and editorial staff, took part in the selection session covering 299 items.
It was a hands-on event in which participants voted while actually trying the products, and LADOR set up a touch-up space where they could try the "Perfume Hair Oil."
Sample sets of popular products were also provided so that participants could experience the brand's appeal at home.
The products provided were as follows.
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Perfume Hair Oil pouch (Osmanthus / Our Leaf / Angel Muguet)
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Perfect Hair Fill-Up 13mL (single use)
High praise for the Perfume Hair Oil, talked about as "a perfume for your hair"
At the venue, many positive comments came from visitors who experienced LADOR's signature "fragrance."
For example, people said things like "It smelled so good!" and "I already loved this brand and even went to Korea to buy it, so I'm happy!"
More specific impressions were also reported, such as "I tried it and it was really good, I want another one!" and "I bought it at PLAZA. My favorite is the purple (box packaging) scent."
Not only participants who learned about the brand for the first time, but also many users who already love LADOR, having discovered it through trips to Korea, Qoo10, variety shops in Japan and more, were seen.
This suggests that awareness of LADOR is spreading and its fan base in Japan is growing.
The new value of "choosing hair care by fragrance" proposed by LADOR
LADOR is a Korean personal hair care brand that, based on the knowledge of hair care researchers and professionals, makes salon-quality hair care possible at home.
The "Perfume Hair Oil," which has won many best cosmetics awards from beauty media, has drawn attention on social media as "a perfume for your hair."
A rich choice of scents and textures to suit hair type and preference, a light feel, and an elegant fragrance that lasts are the reasons it has won so much support.
LADOR says it will continue to propose a new lifestyle of enjoying fragrance while caring for hair, and to bring the brand's appeal to more people in Japan.
LADOR brand overview and commitment to its products
LADOR is a brand that was born in Korea in 2007.
The brand name combines "Laboratory" and "adorable," embodying the philosophy of "developing products that meet every need and completing beauty."
With the slogan "Completing your everyday life, Lador.", it makes products with a thorough commitment to ingredient safety and quality.
Taking more than a year to develop a single product, and through collaboration between experts and researchers, it offers high-quality hair care items that address a wide range of hair concerns.
LADOR is now sold not only in Korea but in more than 30 countries around the world, and is supported by many users.
In particular, products such as "Hair Fill-Up" and "Perfume Hair Oil" are highly rated for damage care and pleasant fragrance.
Related information:
LADOR products can be purchased at the following official stores and more.
