Yatsen Beauty Japan Co., Ltd. will hold the grand opening of a store for its professional cosmetics brand "PERFECT DIARY" on the 2nd floor of Kitasenju Marui on Saturday, August 1, 2026.
PERFECT DIARY, whose brand slogan is "Love the beauty you love, and it will never betray you. (LOVE THE MOMENT)," offers makeup items themed around "the fusion of makeup and skincare."
The new store will carry a lineup of the brand's flagship popular items, and an opening campaign will also be held.
A PERFECT DIARY store opens at Kitasenju Marui
The new PERFECT DIARY store will open on the 2nd floor of Kitasenju Marui on Saturday, August 1, 2026.
Opening hours are 10:00 to 20:00.
The store offers a wide range of items, including eyeshadow, face powder and lip products, and with guidance from brand staff, customers can actually try shades and textures to choose items that suit them.
Limited-time opening campaign
To celebrate the grand opening, a special campaign will run from Saturday, August 1 to Monday, August 31, 2026.
Gifts for purchasers
During the period, customers who purchase products in the store will receive one "PERFECT DIARY Double-Sided Powder Puff" and one "Tone-Up UV Cream (5g)" each, on a first-come, first-served basis.
*Limited to 200 pieces each and available while supplies last. The same-day receipt is required, and the limit is one of each per person.
Gift for LINE registrants
Customers who show the campaign screen sent via the Kitasenju Marui in-store LINE and the PERFECT DIARY LINE registration screen will receive a "Lipstick 817 (0.8g)."
*Limited to the first 270 pieces and available while supplies last. One per person.
PERFECT DIARY's main product lineup
The store will carry PERFECT DIARY's signature items.
Explorer 12-Color Eyeshadow Palette
This is the brand's iconic eyeshadow palette series. The color collections are inspired by adorable animals and suit a wide range of occasions, from everyday wear to glamorous party makeup.
The size is 1.2g x 12, and the price is ¥3,740 to ¥3,960 (tax included).
Translucent Blue Ring Sunscreen Powder
This face powder contains moisturizing ingredients derived from serum. Skincare ingredients are freeze-dried using the brand's proprietary freeze-drying technology, creating a natural-looking skin impression with translucency while reducing powderiness.
Designed with shine and makeup breakdown caused by sebum in mind, it keeps a beautiful finish for a long time. It also has UV protection, so it can be used for touch-ups and UV care on the go.Due to the makeup effect
It comes in 10g or 3g, priced at ¥4,950 (tax included) for 10g and ¥2,090 (tax included) for 3g.
Translucent Blue Ring Loose Powder
This loose powder has a light, ultra-fine texture that softly blurs pores, with a see-through beauty that lasts 24 hours no matter how many times it is layered.
Data on makeup wear (glow, translucency, smooth finish, inconspicuous pores, no settling into pores, coverage, no breakdown from sebum, no powderiness) has been obtained. (Results vary from person to person.)
The size is 7g, and the price is ¥3,520 (tax included).
Long-Lasting UV Balm Cushion Foundation
This cushion foundation has a satin-like glow and contains 76% serum to provide moisture while delivering a light, beautiful finish. A micro mesh gives "firmness and a close fit."
Sodium hyaluronate, squalane, plant sterol derivative
The size is 13g, and the price is ¥3,960 (tax included).
About the PERFECT DIARY brand
"Perfect Diary" (Wanmei Riji in Chinese) is a professional cosmetics brand from China, born in 2017. It is run in Japan by its Japanese subsidiary, Yatsen Beauty Japan Co., Ltd.
With the concept of "inspiring every moment, both everyday and special days, through the power of makeup, and coloring the daily lives of everyone who loves themselves," it continues to grow with technology development and product innovation at its core.
In recent years, it has rebranded around the theme of "the fusion of makeup and skincare," offering high-quality products that combine the beauty of makeup with the functionality of skincare.
In Japan, it has expanded brand awareness through limited-time pop-up stores at "@cosme TOKYO" and "@cosme OSAKA." With the appointment of brand ambassadors and products such as the "animal eyeshadow palette" and the "raw skin powder," it has won support from a wide range of generations.
The brand's visual symbol, "記," is a design combining the Chinese characters "言" and "己," and embodies the brand's stance of "expressing yourself through cosmetics and expressing your individuality through fashion."
For more about PERFECT DIARY, please visit the PERFECT DIARY official website.
