Nous Co., Ltd., headed by hair & makeup artist Hiro Odagiri, will hold the pop-up event "THE TAG MARKET: Recommendations Come with Love" for eight days, from Saturday, August 22 to Saturday, August 29, 2026, at "TAKANAWA GATEWAY CITY NEWoMan TAKANAWA South 2F・3F "＋Base 0"" in Takanawa, Tokyo.
Built around the concept "THE TAG MARKET: Recommendations Come with Love," the event is planned as an experiential market where visitors can discover a wide variety of things chosen by Hiro Odagiri.
Across two floors, the venue offers a rich mix of content, starting with a selection of cosmetics Hiro Odagiri loves to use, plus fragrances, tools, food, words, music and things that help you keep your days in balance.
Co-creation with partners from outside the beauty industry
The event features collaborations with partners from fields other than beauty. Through them, the concept "THE TAG MARKET: Recommendations Come with Love" is expected to be explored from many angles.
Soothing the heart with music: "SOUND MOMENT | Letters of Sound"
In a collaboration with the radio station J-WAVE (81.3FM), a playlist chosen by Hiro Odagiri and J-WAVE (81.3FM) will be played at the venue.
The experience is designed to remove visual noise and let you quietly face the "sounds" that stay close to your heart.
Opening the intellect and sensibility: "READING EDIT | Signposts in Words"
In a collaboration with BUNKITSU TOKYO, which offers places to meet books, the venue presents encounters with books that open the intellect and sensibility.
Visitors can also enjoy a book selection by Hiro Odagiri.
Where economics meets beauty: "NewsPicks Collaboration Talk Show"
A collaboration talk show with the social economic media NewsPicks, "A Course to Update the 'Dignity' of Middle Age to Accelerate Your Business," will be held.
With Hiro Odagiri as the instructor and Kei Tanaka as the interviewer, a special course is planned on how hair, skin, posture and attitudes toward work change with age, covering everything from self-care to work philosophy (August 26 (Wed) 19:00–19:45).
Charging your beauty with all five senses: "HIRO'S BEAUTY ONE-BITE PLATE | A Plate of Beauty"
In a collaboration with food-related brands, Hiro Odagiri's beauty habits are expressed on a single plate.
From an inner beauty perspective, it offers a new food experience that charges your beauty through all five senses.
Finding your own scent: "SCENT LAB by OSAJI kako | Scent Blending"
In a collaboration with kako, a specialty shop for original home fragrance blending proposed by the sensitive-skin brand OSAJI, visitors can enjoy a blending experience in which they combine scents they like to make their own home fragrance.
You can also try the original blend created by Hiro Odagiri on the day (*the Hiro Odagiri original blend is not for sale).
A rich variety of content at the venue
Under the concept "THE TAG MARKET: Recommendations Come with Love," the venue presents a wide range of content across two floors, including cosmetics, fragrances, tools, food, words, music and things that help you keep your days in balance.
The main content is as follows.
BEAUTY SELECTION | Favorites: A beauty collection of 48 brands that Hiro Odagiri is passionate about.
SOUND MOMENT | Letters of Sound: A playlist chosen by Hiro Odagiri and J-WAVE (81.3FM) for discovering new music.
WORDS OF BEAUTY | Beautiful Words: "Beautiful words" that give you a push, found by holding them up to the light.
THE TAG WALL | Tying Thoughts: Tie on a tag with your thoughts written on it, and together create a single work.
READING EDIT | Signposts in Words: Encounters with books that open the intellect and sensibility, including a selection by Hiro Odagiri.
HIRO'S BEAUTY ONE-BITE PLATE | A Plate of Beauty: Hiro Odagiri's beauty habits on a single plate (*advance ticket purchase required).
SCENT LAB by OSAJI kako | Scent Blending: Combine scents you like to craft your own home fragrance (*the Hiro Odagiri original blend is not for sale; *advance ticket purchase required).
HIRO'S VOICE GUIDE | Bookmark of Voice: Follow the background of the exhibits with Hiro Odagiri's voice.
SPECIAL STAGE | Room of Celebration: Fan events and talk shows will be held.
THE TAG SHOP | Selected Items: Some exhibited items and original goods, including new releases, will be sold.
Visit reservations and ticket information
Visit reservations for "THE TAG MARKET: Recommendations Come with Love" are now open on the special website.
Special website: THE TAG MARKET official website
Admission fee and how to enter: Paid, advance reservation required (ticket prices vary by type)
Reservation site: LivePocket-Ticket-
*Entry is by advance reservation or day-of tickets.
*Reservations are limited to one per person.
Ticket types
Three types of tickets are available for this event.
Regular ticket: ¥500 (admission only)
Visit reservation with Hiro Beauty One-Bite Plate: ¥1,000 (admission plus an inner beauty food tasting. The plate lets you try several bite-sized items of the beauty foods Hiro Odagiri eats day to day)
Visit reservation with OSAJI 〈kako〉 scent blending workshop: ¥6,500 (admission plus the OSAJI 〈kako〉 scent blending workshop. In a blending experience using essential oils from kako's original blend, you can take home your blended scent as a room fragrance spray (100ml))
*For all tickets, a purchase fee (5% of the ticket price) and a system usage fee (¥165) apply at the time of purchase.
A message from Hiro Odagiri and his profile
About this event, Hiro Odagiri commented: "Every day we encounter countless things and live by choosing what we 'like' from among them. I believe that this choice reflects a person's values, sensibility, and life itself. That is why, for this 'THE TAG MARKET,' I gathered only the things that truly moved me and that I wanted to share with you now."
He expressed the wish to bring encounters with "things that move the heart" through a wide range of fields, not only beauty but also words, music, food, tools and culture. He hopes the place will give visitors a chance to meet new sensibilities and values and to look anew at their own kind of beauty.
Hiro Odagiri works mainly in magazines and advertising as a hair and makeup artist, and is also active as an adviser and director for cosmetics brands, a media personality and an author. Backed by extensive beauty knowledge and hands-on experience, he has earned the strong trust of actresses and models.
His YouTube channel "HIRO BEAUTY CHANNEL" boasts 1.73 million subscribers and is supported for its practical, reproducible makeup techniques and words that stay close to viewers. He has also created a movement in cosmetics buying behavior known as "Hiro-gai" (buying what Hiro buys), influencing consumer trends in the beauty market.
In 2025, he expanded into real-world events, including "ENERGETIC MONSTER HIRO ODAGIRI BEAUTY SELECTED POPUP" in Tokyo and Osaka, and is building a community that spans digital and real life. He focuses on reinterpreting Japan's delicate techniques and aesthetic sense for today and connecting the value of J-beauty to the modern market, and his total social media following exceeds 4 million.
