PERFECT DIARY, a professional cosmetics brand from China, will hold its grand opening on the 2nd floor of Kita-Senju Marui on Saturday, August 1, 2026. With the concept of "fusing makeup and skincare," the brand offers makeup items that combine functionality and beauty.
For the grand opening, a rich selection of the brand's signature items will be on display, and limited-time campaigns will also be held.
PERFECT DIARY Holds Its Grand Opening at Kita-Senju Marui
Marui Co., Ltd. announced that PERFECT DIARY, a professional cosmetics brand from China, will hold its grand opening on the 2nd floor of Kita-Senju Marui on Saturday, August 1, 2026.
PERFECT DIARY carries the concept of "fusing makeup and skincare," offering items that combine the beauty of makeup with the functionality of skincare.
PERFECT DIARY, Which Champions the "Fusion of Makeup and Skincare"
PERFECT DIARY is a cosmetics brand from China founded in 2017.
Under the concept of "inspiring every moment, everyday and special days alike, with the power of makeup," it draws its strength from technology development and product innovation.
In recent years, it has rebranded around the theme of "fusing makeup and skincare" and offers high-quality items.
In Japan, it has built awareness through pop-up stores at "@cosme TOKYO" and "@cosme OSAKA" and through the appointment of brand ambassadors.
Items such as the "Animal Eyeshadow Palette," whose color design draws inspiration from animals' eyes and fur, and the "Raw Skin Powder," which creates a translucent, smooth texture, have won support.
The brand's visual symbol, "記," embodies the brand's belief in "expressing yourself through cosmetics and expressing your individuality through fashion."
Through its rich range of color cosmetics, the brand brings out each person's individuality and charm and supports self-expression that is true to oneself.
A Wide Variety of Items to Try in Store
The Kita-Senju Marui store offers a wide lineup centered on the brand's signature items, including eyeshadow, face powder and lip products.
Visitors can try the colors and textures themselves to choose items that suit them, and through counseling by brand staff, they can experience the fun of makeup and discover new charms.
Signature Product Lineup
Here are some of PERFECT DIARY's signature products.
Explorer 12-Color Eyeshadow Palette
Size: 1.2 g × 12
Price: ¥3,740 to ¥3,960 each (tax included)
An eyeshadow palette with a color collection inspired by animals. It suits a wide range of looks, from everyday wear to glamorous makeup.
Translucent Blue Ring Sunscreen Powder
Size: 10 g
Price: ¥4,950 (tax included)
Size: 3 g
Price: ¥2,090 (tax included)
A face powder formulated with moisturizing ingredients derived from serum, aiming for a light, smooth finish. Its original freeze-drying technology reduces powderiness while the makeup effect creates a translucent impression of skin. It helps with shine caused by sebum and makeup breakdown, keeping the finish for a long time. With UV protection, it can also be used for touch-ups and UV care on the go.
Translucent Blue Ring Loose Powder
Size: 7 g
Price: ¥3,520 (tax included)
The light, ultra-fine powder softly blurs pores, and with every layer, a see-through beauty is said to last for 24 hours.
*Data on makeup wear (glow, translucency, smooth finish, pores being inconspicuous, no pore sinking, coverage, no sebum breakdown, no powderiness) has been obtained.
Long-Lasting UV Balm Cushion Foundation
Size: 13 g
Price: ¥3,960 (tax included)
A cushion foundation containing 76% serum ingredients, aiming for a satin-like glow. It moisturizes the skin while delivering a light, beautiful finish. The micro mesh provides firmness and a close fit.
Refers to sodium hyaluronate, squalane and plant sterol derivatives.
Opening Commemorative Campaigns
To celebrate the grand opening of Kita-Senju Marui, the following campaigns will be held.
(1) Opening Present Campaign
Period: Saturday, August 1 to Monday, August 31, 2026
During the period, customers who purchase items in the store will receive one "PERFECT DIARY Double-Sided Powder Puff" and one "Tone-Up UV Cream (5 g)" each.
*Limited to 200 of each
*While supplies last
*Same-day receipts only
*One per person
(2) Kita-Senju Marui Exclusive LINE Campaign
Period: Saturday, August 1 to Monday, August 31, 2026
Customers who show the campaign screen sent through the Kita-Senju Marui in-store LINE and the PERFECT DIARY LINE registration screen will receive a "Lipstick 817 0.8 g."
*First come, first served, limited to 270
*While supplies last
*One per person
PERFECT DIARY Kita-Senju Marui Store Overview
Shop name: PERFECT DIARY
Location: Kita-Senju Marui, 2nd floor
Business hours: 10:00 to 20:00
Kita-Senju Marui official site: https://www.0101.co.jp/084/
Marui official site: https://www.0101.co.jp
